Yellow and Green are in a new BBDO New York campaign crossing over into the Snickers universe. Across the pond, Red is partnering with smart home security manufacturer Ring UK and Ireland to activate Halloween mode in your Ring doorbell.
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Augmenting Advertising
Voting out Outdated Advertising Strategies During This Year’s Election Season
How Data Visualizations Create a Clearer View of The Global Datasphere and Help Brands Succeed
The New Era of Community Collaboration: Lessons from Gymshark and Steel Warriors
Cultural Moments, Lasting Memories: The Power of Pop Culture in Brand Engagement
Pop culture offers brands more than relevance; it provides an opportunity to create lasting, emotional connections with audiences. At a PMC-hosted Advertising Week New York 2024 panel, leaders from Maybelline, Dick Clark Productions and Billboard shared how iconic collaborations, immersive experiences, and cultural moments are shaping the future of brand engagement.
Tags: Culture
Ad Resonance in Focus: Balancing Creativity With Consistency for Brand Impact
Ad resonance is more than just another marketing metric; it’s a vital driver of crucial outcomes. An Advertising Week New York 2024 panel featuring experts from MarketCast, the Nissan Motor Company, Priceline and KnotSimpler dived into making marketing that really sticks with people. Memorable advertising is the goal for any marketer – but if your…
Tags: Marketing