Augmenting Advertising

Your social presense, the signals, stories, platforms, and people that link you to your audience, is your commercial advantage. But only if you build it intentionally.

We asked leading voices from across the creative landscape what they’ll be watching for on the Croisette.

It’s no surprise then that B2B companies with a strong brand command a 46% higher market share and can often charge a premium.

Being valuably different, and not focused on being better, is the key to being a brand that stands the test of time.