Whether bursting through walls or simply bringing a smile to people’s faces, the Kool-Aid Man continues to be a beloved character, reminding us all to embrace the fun and refreshing moments in life.
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Augmenting Advertising
When We Rise, Do We Fall? Exploring the Cultural Cost of Black Business Acquisitions
Rethinking Cult Brands: Introducing the Concept of ‘Culture Brands’
Positivity in Marketing: Winning Hearts, Not Just Sales
By Steve Cwik, senior writer and brand storyteller for RAPP Positive marketing strategies can foster greater consumer trust and loyalty than fear-based tactics. Iconic campaigns like Apple’s “Think Different” and Nike’s “Just Do It” demonstrate the power of uplifting messages. Consumers increasingly favor brands that inspire and empower rather than scare in today’s market. Shifting…
Tags: Marketing
The Art of Precision: Generative AI’s Transformative Role in Targeting Strategies
The future of advertising technology, driven by Generative AI, is ripe with potential. Embracing it will allow brands to explore new avenues of creativity, connectivity and engagement, setting the stage for a revolution in marketing that will shape the marketing landscape for years to come.
Tags: AI
TikTok Advertising – Top 5 Ways to use Custom Audiences for TikTok
How Cutting-Edge Technologies Are Transforming the Financial Sector
It’s about time for the financial industry to undergo a significant technological transformation. Blockchain’s speed and transparency are upending the status quo, AI is personalizing financial services, and digital currencies are fundamentally changing the way we think about money.
Tags: Tech
Decoding the Jargon: Separating CTV from DOOH for Better Campaigns
Now is the time to eliminate the confusion and provide a clear blueprint for why venue-based streaming is an integral part of future media mixes. Everyone with a vested interest in the space should clearly communicate the benefits of this medium and insist that everyone in the industry should move forward with transparency and a clear communication of why this is different, but as potent, as CTV.
Tags: Streaming
Power in the Community
In communities, brands have entire audiences ready and waiting to become customers – or, even better, lifelong fans. But they must first find these communities, and spend time understanding their audiences so they can build 3C frameworks to tap into the power of like minded groups collected in one place.
Tags: Culture
ReachTV and The Weather Company Roll Out Localized Weather Forecasts at U.S. Airports, Elevating Travel Experience
ReachTV, the nation’s largest streaming television network for travelers, boasting over 50 million monthly viewers, has teamed up with The Weather Company, globally recognized as the most accurate weather forecaster, in a new venture set to revolutionize how travelers stay informed about weather conditions at airports across the United States.