Your Essential Companion to the Fastest Moving Industry in the World
While there’s different ways to implement real-money rewards into games, apps or directly with adtech products, the core concept is always the same: implement a revenue share into anything that generates revenue.
Every day is Halloween when you’re a fan of the General Mills Monster Cereals and their respective mascots. Around May 2024, exciting news began to circulate online in this niche breakfast cereal community.
Remember Life Cereal’s Mikey? The spokeskid’s back at the breakfast table in a new commercial that introduces the ad icon, and the Quaker-owned cereal brand, to the next generation.
Ultimately, having access to high-quality buyer data will make or break success in today’s B2B marketing landscape. Data-driven segmentation is key. If your organization is marketing to enterprises in the same way that it markets to SMBs, there’s a good chance you’re missing the mark on both sides.
Marketers continue to face the daunting challenge of content overload in today’s generative-AI fueled digital environment. To address this, it is crucial for organizations to establish a single source of truth, ensuring data accuracy and consistency across all marketing channels.