Get ready for a wild ride with PlayersTV and Sony Pictures as they team up to unleash an electrifying new content experience that blends the best of sports and entertainment. This isn’t just another collaboration; it’s a full-throttle thrill ride that fans won’t want to miss.
Augmenting Advertising
Luxury Brands – AI Is a Tool, Not an End in Itself. Don’t Undermine Your Worth
With the rise of AI, luxury brands likewise need to pick and choose carefully which benefits of the tech they adopt. They need to embrace opportunities to elevate their brand story and evolve their service, but perhaps more importantly, they need to avoid anything that might undermine their worth.
How to Gauge Attention and Intention in the Privacy Era? It’s Simple: Let Consumers Show You
PlayersTV and DIRECTV Expand Athlete-Driven Content with Strategic Partnership
In a strategic move that underscores the evolving landscape of sports media, PlayersTV has announced a new distribution agreement with DIRECTV. This partnership is set to expand the reach of PlayersTV, the first-ever athlete and fan-owned media network, to millions of new viewers, marking a significant milestone in its growth.
Marketing AI in Business: What to Showcase and What to Avoid
The AI Shadow War in Advertising
Streaming TV: Bundle or Bust?
The Untapped Potential in Addressing Environmental Issues in Advertising
Gen Z Doesn’t Trust Brands. Here Are 5 Tips to Change That
Harnessing the Growth of Pinterest Users to Boost Brand Performance
While there will never be a one-size-fits-all solution to fulfilling media plans and driving target audience action, marketers that are equipping themselves with the right data and insights is essential for maintaining cost-efficiency and high conversion rates. This strategy minimizes cash burn and keeps your brand ahead of the competition.