Another mascot was active during the same timeline as Smokey and Woodsy and his name was Johnny Horizon. In looking back on the short-lived legacy of Johnny Horizon, PopIcon discovered that one Idaho county is still determined to uphold the outdoorsman’s legacy today.
Augmenting Advertising
Playing the Political Game Doesn’t Need to Be a Trap for Brands
By leveraging their position and visibility, brands can be prominent in helping drive healthy conversations, share useful information, and promote trustworthy news sources. They can help arm young voters with the insight they need to make the most of this cultural moment, proving their relevance to this audience, and forging connections that last through the election and beyond.
Why AI Is Becoming More Human
Brands need to maintain a level of human oversight to manage complex or sensitive interactions that the AI may not be equipped to handle. AI, like humans, makes mistakes. It’s a fast learner, though. With the right oversight, AI can build both emotional and intellectual trust that generates brand loyalty.
The Agency of the Present
The Art of Storytelling Through Audio: How Radio and Podcasts Can Illuminate the Human Experience
IRL in the Age of AI: The Renaissance of Real Experiences
To succeed, today’s brands must blend the best of both worlds, fostering in-person connection while considering the role our online lives play in that picture. The goal isn’t to get noticed; it’s to be remembered. And nothing is more memorable than a shared, real-world experience.
Embracing the Power of Mobile Gaming Communities
To truly make an impact, brands must avoid superficial engagement. Gamers are highly discerning and demand authenticity. Demonstrating a genuine passion for gaming culture and understanding gamers’ needs is crucial for building trust and credibility.
3 Ways Marketers Can Plan Now to Leverage AI for Holiday Season Campaigns
PlayersTV and Sony Pictures Team Up for “Bad Boys: Ride or Die” Featuring Maxx Crosby and DeAndre Jordan
Get ready for a wild ride with PlayersTV and Sony Pictures as they team up to unleash an electrifying new content experience that blends the best of sports and entertainment. This isn’t just another collaboration; it’s a full-throttle thrill ride that fans won’t want to miss.
Luxury Brands – AI Is a Tool, Not an End in Itself. Don’t Undermine Your Worth
With the rise of AI, luxury brands likewise need to pick and choose carefully which benefits of the tech they adopt. They need to embrace opportunities to elevate their brand story and evolve their service, but perhaps more importantly, they need to avoid anything that might undermine their worth.