Augmenting Advertising – Page 46 – Augmenting Advertising

How to Gauge Attention and Intention in the Privacy Era? It’s Simple: Let Consumers Show You

Posted on August 23, 2024 by Augmenting Advertising

As privacy regulations tighten and consumers become more aware of how their data is used and misused, adopting privacy-first advertising strategies is not only compliant, it also builds consumer trust.

Tags: Data

PlayersTV and DIRECTV Expand Athlete-Driven Content with Strategic Partnership

Posted on August 22, 2024 by Augmenting Advertising

In a strategic move that underscores the evolving landscape of sports media, PlayersTV has announced a new distribution agreement with DIRECTV. This partnership is set to expand the reach of PlayersTV, the first-ever athlete and fan-owned media network, to millions of new viewers, marking a significant milestone in its growth.

Tags: Streaming

Marketing AI in Business: What to Showcase and What to Avoid

Posted on August 22, 2024 by Augmenting Advertising

Consumers do not want to feel like everything being fed to them is created by AI. Authenticity and transparency are incredibly important when using AI. AI should never replace the human element in marketing entirely but can be used to assist and optimize as needed.

Tags: AI

The AI Shadow War in Advertising

Posted on August 22, 2024 by Augmenting Advertising

Advertisers need to be aware of the wave of AI-fuelled content flooding the internet, while also embracing the right AI-powered solutions that will help them automate their brand safety and media performance strategy.

Tags: AI

Streaming TV: Bundle or Bust?

Posted on August 21, 2024 by Augmenting Advertising

In theory, bundling makes sense for both consumers and content providers. They can help viewers save money while helping content providers keep consumers in the ecosystems and unlocking more advertising opportunities.

Tags: Streaming

The Untapped Potential in Addressing Environmental Issues in Advertising

Posted on August 21, 2024 by Augmenting Advertising

As expectations for corporate responsibility continue to rise, brands have a unique opportunity to lead the charge in addressing environmental issues.

Tags: Marketing

Gen Z Doesn’t Trust Brands. Here Are 5 Tips to Change That

Posted on August 20, 2024 by Augmenting Advertising

Since Gen Z snubs traditional marketing, it’s even more essential that brands meet them where they are – whether that’s on social media, in the metaverse or at IRL events that blend the two.

Tags: Culture

Harnessing the Growth of Pinterest Users to Boost Brand Performance

Posted on August 20, 2024 by Augmenting Advertising

While there will never be a one-size-fits-all solution to fulfilling media plans and driving target audience action, marketers that are equipping themselves with the right data and insights is essential for maintaining cost-efficiency and high conversion rates. This strategy minimizes cash burn and keeps your brand ahead of the competition.

Tags: Tech

‘Winning Isn’t for Everyone’ but Nike’s Latest Campaign May Help Brands in the Third Sector Win

Posted on August 19, 2024 by Augmenting Advertising

People love good causes, and the commercial sector sells good causes fast. If you’re in the business of causes and work for the third sector, it’s time to steal a few tricks. Causes win when we make people care about them, and for the sake of the world, it matters that causes win.

Tags: Media & Stories

Using AI to Shorten the Sales Cycle

Posted on August 19, 2024 by Augmenting Advertising

Implementing AI solutions thoughtfully and strategically can empower sales teams to navigate the complexities of the modern sales environment. As these technologies continue to evolve, the potential for AI to enhance sales processes will only grow, making it an indispensable asset for any forward-thinking organization.

Tags: AI