Q&A with Jason Warner, Director UK & EMEA at SBS
Tags: Marketing
Augmenting Advertising
How Music Will Shape the 2024 Olympics
Whether you watch just the opening ceremony, fanatically follow synchronized swimming, or keep the Olympic Games on a screen at all times, this year, keep your ears tuned in a little more carefully. You might feel a deeper connection to the athletes, the host city and the larger phenomenon of the Olympic Games.
Tags: Culture
Feelings Work Better Than Facts – What We Can Learn From Politicians
A strong brand has understood what it stands for as well as what it stands against. But that doesn’t mean being brave and remaining true to a belief system is easy for a brand to do.
Tags: Media & Stories
Artificial? Yes. Intelligent? TBD.
Fandom Forged: How Location Based Experiences Can Build Community & Lifelong Brand Loyalty
Why Frigo Cheese Heads Deserves Its Own Characters To Represent String Cheese
If you peel back enough layers, you’ll discover there’s more humanity in string cheese than you’d think.
Tags:
Why Making it Easier for Subscribers to Cancel is a Winning Subscription Strategy
Attention, Emotion, and Immersion: How AR Advergames Surpass in-Game Ads in Achieving Brandformance
The power of AR Advergames therefore lies in their ability to captivate audiences, sustain attention, and forge memorable experiences; boosting customer satisfaction and lifetime value.
Tags:
Why Brands Are Reaching New Creative Heights in Digital Advertising
The reality is that while genuine scaled alternatives can deliver equal or often better campaign performance, we still have to fight harder to convince brands to diversify their investment – this is another reason why creativity is thriving, as we look to go the extra mile to deliver value and impact for our customers.
Tags: Media & Stories