Augmenting Advertising – Page 5 – Augmenting Advertising

From Curious to Committed: What Turning Casual Fans into Champions Means for Brands

Posted on June 3, 2025June 25, 2025 by Augmenting Advertising

By tapping into emotions of ‘play’ ‘pleasure-seeking’ ‘belonging’ and significantly we have the opportunity to shift these fans to the ‘passionate’ end of the scale, which will ultimately provide a more substantial commercial opportunity.

Tags: Gaming

Designing with Dignity: Rethinking Ethics in the Digital Age

Posted on May 30, 2025 by Augmenting Advertising

Digital marketing is powered by fossil fuels. It’s time we started counting the clicks that cost the planet.

Tags: Marketing

The Death of Digital Marketing and the Rebirth of Physical

Posted on May 29, 2025 by Augmenting Advertising

AI will give us speed and knowledge. Brands need to decide how to use these super-powers. And that’s a profoundly human decision.

Tags: AI

Now’s Not the Time to Choose Identity Inaction

Posted on May 28, 2025 by Augmenting Advertising

It’s time to step out of Google’s shadow, be proactive and start delivering truly game-changing omnichannel advertising.

Tags: Tech

Why Last-Touch Attribution Is a Trojan Horse for the Walled Gardens

Posted on May 28, 2025 by Augmenting Advertising

IF we care about accuracy, transparency and effectiveness, we must adopt a model that gives credit where credit is due. One that reflects the real contributions of each channel, including those without IDs.

Tags: Data

The Hidden 90%: How Brands Can Find Even Bigger Influence Outside the Social Feed

Posted on May 27, 2025June 12, 2025 by Augmenting Advertising

By focusing solely on the spectacle of top creators, marketers are missing out on the true engine of influence within gaming: the vast, peer-to-peer networks and digital communities that quietly dominate the creator economy.

Tags: Marketing

Amazon Alexa+ And What An Alexa With Ads Might Mean

Posted on May 23, 2025 by Augmenting Advertising

The question is, where might Amazon further grow those ad dollars? Some have speculated that Amazon’s recent decision to launch an AI-driven Alexa+ service may pave the way for an ad-tiered Alexa experience.

Tags: Tech

Connecting the Dots: How the Unstoppable Rise in Connected TV is Impacting Upfront Trends

Posted on May 22, 2025 by Augmenting Advertising

Connected TV is revolutionising the media landscape, driving digital transformation and shifting viewer behaviour. As a look at the recent TV Upfronts shows, its impact is set to reshape advertising in its own image.

Tags: Streaming