Augmenting Advertising – Page 50 – Augmenting Advertising

Mastering the Virtual Aisle: 5 Tips to Turn Influencer Marketing Into Fuller Carts

Posted on August 1, 2024 by Augmenting Advertising

When it comes to Gen Z, Millennials and Gen X, the suggestions and trends served up on social media play a big role in their spending decisions.

Tags: Marketing

Broadcast and On-Demand TV Is Proving Challenging for Advertisers. Could TVOOH Be the Answer?

Posted on July 31, 2024 by Augmenting Advertising

By leveraging transparent and accountable TVOOH offerings that are underpinned by robust reporting and measurement, advertisers can reach their ideal audiences in new and exciting ways, and at the scale required.

Tags: Streaming

How Data Collaboration Will Advance Co-Branding

Posted on July 31, 2024 by Augmenting Advertising

Companies that successfully capitalize on this opportunity will deliver more personalized customer experiences, enhance their reach and scale, understand the effectiveness of their campaigns, and forge new and innovative partnerships.

Tags: Data

Can User Generated Content Teach TV a Lesson?

Posted on July 31, 2024 by Augmenting Advertising

The imperative for broadcasters monetizing content on CTV and OTT is clear – mirror and exceed UGC’s transparency benchmarks.

Tags: Streaming

Strengthening Client Relations Through Employee Development in Marketing Agencies

Posted on July 31, 2024 by Augmenting Advertising

It’s important to recognize the real harm high employee turnover is having on your client relationships. The sooner you invest in programs employees want and need, the sooner you can retain the talent your clients deserve.

Tags: Marketing

Why the Women’s Sports “Moment” Is So Much More for Advertisers

Posted on July 29, 2024 by Augmenting Advertising

Women’s sports have secured a significant place in today’s world and will continue to do so in the future. Advertisers who recognize and capitalize on this opportunity will join a dynamic and influential movement.

Tags: Marketing

Five Ways HR Can Take a More Personalized Approach to Wellbeing Strategies

Posted on July 29, 2024 by Augmenting Advertising

Here are four ways HR leaders can take a more personalized approach to wellbeing strategies.

Tags: Culture

A New Era in Contextual: Balancing Privacy and Value

Posted on July 26, 2024 by Augmenting Advertising

In a world where every moment counts, contextual targeting offers a path forward that is both effective and ethical, paving the way for a more meaningful and sustainable marketing ecosystem.

Tags: Tech

How Independent Media Agencies Can Find Their Edge

Posted on July 26, 2024 by Augmenting Advertising

Q&A with Jason Warner, Director UK & EMEA at SBS

Tags: Marketing

How Music Will Shape the 2024 Olympics

Posted on July 25, 2024 by Augmenting Advertising

Whether you watch just the opening ceremony, fanatically follow synchronized swimming, or keep the Olympic Games on a screen at all times, this year, keep your ears tuned in a little more carefully. You might feel a deeper connection to the athletes, the host city and the larger phenomenon of the Olympic Games.

Tags: Culture