Augmenting Advertising – Page 51 – Augmenting Advertising

Why the Evolution of Deepfakes Is a Wake-up Call for Brands

Posted on July 15, 2024 by Augmenting Advertising

The challenge of deepfakes is multifaceted, therefore requiring a proactive and similarly multifaceted response from brands.

Tags: AI

Behind the Scenes of Brand Building: How Small Businesses Can Stand Out to Shoppers

Posted on July 14, 2024 by Augmenting Advertising

Have you ever wondered why you remember or recognize a brand, even when you may not be using their products? It’s because these brands have strong brand awareness – familiarity among consumers of the goods they sell or the services they provide.

Tags: SMB

Navigating Google’s Algorithm Changes: Harnessing Disruptive PR Strategies

Posted on July 12, 2024 by Augmenting Advertising

By focusing on quality content your brand can emerge as an industry leader. Strategic Anti-PR initiatives play a crucial role here, propelling brands into industry-specific media and forums and challenging the status-quo.

Tags: AI

From Validation to Innovation: Embracing Continuous Learning in the AI Era

Posted on July 12, 2024 by Augmenting Advertising

By developing a connected system that stores all their data and facilitates continuous learning, companies can generate more informed and creative ideas, driving innovation and staying ahead of the curve.

Tags: Data

The Winning Formula: Why Premium News Sources are the key to success this Summer of Sport

Posted on July 11, 2024 by Augmenting Advertising

Advertising on premium news sites not only aligns with the activity of target consumers, provides better engagement, and provides better brand safety, but it also gives brands the opportunity to support journalism at a very trying time.

Tags: Marketing

Every Telco Needs to Keep on Top of the Phaseout of Tracking Cookies. Here’s Why

Posted on July 11, 2024 by Augmenting Advertising

The key to success is that telcos retain control of the solution and develop a true, service-layer proposition that’s easy to integrate and deploy.

Tags: Tech

Why Brands Should Embrace the Two Star Review

Posted on July 11, 2024 by Augmenting Advertising

Ultimately, ensure you’re providing a sense of thrill and urgency by tapping into the universal desire to feel seen and heard. Start with in-depth social listening to mine for opportunities. It’s not just what consumers are saying but how they’re emoting and expressing, context matters.

Tags: Marketing

Flanker or Bust: Building a Sub-Brand to Win

Posted on July 10, 2024 by Augmenting Advertising

The flanker brand has been a go-to in the incumbent brand competitive playbook for years. When it works, it adds a powerful competitor that can scaffold off the main brand to build new markets and grow revenue.

Tags: Retail

Embracing Turbulence: It’s Time to Be More Honest About the Realities of Founding an Agency

Posted on July 9, 2024 by Augmenting Advertising

Every business struggles at times; you need the courage to learn from your experiences and keep going. And remember, if you get it right, on the rollercoaster that is running your own business, the downs are right before the ups.

Tags: Marketing

Seize Control of Your First-Party Data Destiny

Posted on July 9, 2024 by Augmenting Advertising

Generative AI plays a distinct role in leveraging first-party data compared to regular AI by not only analyzing and predicting based on data but also creating new, unique content and experiences tailored to individual users.

Tags: Data