Augmenting Advertising – Page 53 – Augmenting Advertising

A Tale of Two Journeys: How Travel and Luxury Partnership Marketers Have Fared in Tough Economic Waters

Posted on June 27, 2024 by Augmenting Advertising

As we near the second half of 2024, a few key takeaways come into sharp focus. Economic conditions and consumer preferences are constantly in flux, and marketing strategies must be agile enough to respond.

Tags: Retail Travel

Mastering the Experience Economy: Three Essential Attributes for Success

Posted on June 27, 2024 by Augmenting Advertising

In this dynamic era of the Experience Economy, where empathy, immersion, and memorable interactions reign supreme, businesses have a unique opportunity to create lasting connections with their customers.

Tags: Marketing

Who Are The NERDS?

Posted on June 26, 2024 by Augmenting Advertising

In February 2024, NERDS made headlines when they debuted their first commercial during Super Bowl LVIII.

Tags:

Sports Summer: The Live Opportunity

Posted on June 26, 2024 by Augmenting Advertising

With ever-greater audiences watching live sports and even more ways for advertisers to engage with them, the foundations are in place for advertisers and publishers to create truly world-class experiences that consumers will find every bit as compelling as the sporting action itself.

Tags: Streaming

A Strategic Approach to Getting Influencer Marketing Right

Posted on June 26, 2024 by Augmenting Advertising

THIS ARTICLE HAS BEEN REMOVED AT THE REQUEST OF THE AUTHOR.

Tags: Marketing

Marketing Lit the Fire of Consumerism: Now We Must Do the Same for Sustainability

Posted on June 25, 2024 by Augmenting Advertising

Many organizations are working towards this already, but significant opportunity remains for many others to understand the benefits of prioritizing sustainability.

Tags: Marketing

‘Who Will Watch the Watchmen’: The Blurred Lines of Using AI for Customer Experience Marketing

Posted on June 25, 2024 by Augmenting Advertising

This isn’t an article bashing AI; the technology undeniably offers remarkable marketing and customer experience capabilities.

Tags: AI

Revolut’s SuperApp Ambitions: 5 Questions to Answer in Volatile Times

Posted on June 24, 2024 by Augmenting Advertising

A crack tech team and experimental culture are also must-haves to win over consumers where it matters most – at the screenface.

Tags: Tech

OUTFRONT and StreetMetrics Up the Ante for Bus Advertising Measurement

Posted on June 24, 2024 by Augmenting Advertising

Through new attribution studies, the companies prove how effective bus advertising is up and down the funnel.

Tags: Data

How Good Design Can Lead to User-Generated Content

Posted on June 21, 2024 by Augmenting Advertising

For marketers, the implications are clear: leveraging graphic design in experiential events can significantly enhance audience engagement, encourage content creation, and amplify the brand’s presence in the digital realm.

Tags: Marketing