In February 2024, NERDS made headlines when they debuted their first commercial during Super Bowl LVIII.
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Augmenting Advertising
Sports Summer: The Live Opportunity
With ever-greater audiences watching live sports and even more ways for advertisers to engage with them, the foundations are in place for advertisers and publishers to create truly world-class experiences that consumers will find every bit as compelling as the sporting action itself.
Tags: Streaming
A Strategic Approach to Getting Influencer Marketing Right
Marketing Lit the Fire of Consumerism: Now We Must Do the Same for Sustainability
‘Who Will Watch the Watchmen’: The Blurred Lines of Using AI for Customer Experience Marketing
Revolut’s SuperApp Ambitions: 5 Questions to Answer in Volatile Times
OUTFRONT and StreetMetrics Up the Ante for Bus Advertising Measurement
How Good Design Can Lead to User-Generated Content
Escaping the Sandbox: How Brands Can Independently Achieve Real Ad Results
Yes, it may be scary to try something new, especially with large uncertainties in the world of digital advertising. Will that ever stop, likely not, so advertisers better buckle up, and try to be a first or second mover as it does not cost a lot to prove that you can still reach your goals in the future, a future without cookies and – who knows – with or without the Sandbox.
Tags: Data