Your Essential Companion to the Fastest Moving Industry in the World
By Tom Christmann, Executive Creative Director, Catch+Release “I’m a creative in advertising.” What a strange sentence. Advertising is the only industry that refers to a subset of its practitioners as “creatives”. That’s right. We’re not nouns. We’re adjectives. And, fittingly, we are often very strange people. You know, the Misfits. The Weirdos. The Round Pegs…
How does a crocodile, stylish as he may be, become the ubiquitous icon of a luxury brand? The answer is a bit different than what we’re used to seeing in the advertising industry.
Let’s look at why strategic churn is emerging as a powerful tactic for subscription companies to optimize customer lifetime value (CLTV), drive net revenue retention (NRR), and achieve positive cash flow, all while fostering deeper relationships with their most valuable customers.
The influence of Gen-Z will only grow, both in economic terms and cultural impact. For marketers, the challenge is to adapt and innovate continuously to meet the expectations of this digitally forward generation.
Google’s cookie deprecation might continue to edge further into the future, but publishers and advertisers should take advantage of the delay to test and optimise the fast-evolving power of contextual data, readying themselves to hit the ground running as cookies fast approach their use-by date.