Augmenting Advertising

Navigating the evolving sports media landscape requires brands and agencies to adopt strategic approaches that align with changing consumer behaviors and preferences.

By Tom Christmann, Executive Creative Director, Catch+Release “I’m a creative in advertising.” What a strange sentence. Advertising is the only industry that refers to a subset of its practitioners as “creatives”. That’s right. We’re not nouns. We’re adjectives. And, fittingly, we are often very strange people. You know, the Misfits. The Weirdos. The Round Pegs…

There’s a reason that “passion projects” are often met with skepticism inside creative companies.