To better understand consumers and the barriers ahead for EV brands, you need to focus on the entire journey from purchase to ownership to renewal and create better experiences during the moments that matter most.
Tags: Marketing
Augmenting Advertising
The Man Behind the Lacoste Crocodile
How does a crocodile, stylish as he may be, become the ubiquitous icon of a luxury brand? The answer is a bit different than what we’re used to seeing in the advertising industry.
Tags:
Modern Media: Harder to Measure, Harder to Activate and Harder to Optimize
Why Strategic Churn Is Good for Your Bottom Line
Let’s look at why strategic churn is emerging as a powerful tactic for subscription companies to optimize customer lifetime value (CLTV), drive net revenue retention (NRR), and achieve positive cash flow, all while fostering deeper relationships with their most valuable customers.
Tags: Retail
Understanding the Assignment – Gen-Z Hits Different
The influence of Gen-Z will only grow, both in economic terms and cultural impact. For marketers, the challenge is to adapt and innovate continuously to meet the expectations of this digitally forward generation.
Tags: Media & Stories
From Social Media to AI: How to Navigate the Future of Search
Why Publishers Need to Grasp Contextual Data as Cookies Grow Stale
Google’s cookie deprecation might continue to edge further into the future, but publishers and advertisers should take advantage of the delay to test and optimise the fast-evolving power of contextual data, readying themselves to hit the ground running as cookies fast approach their use-by date.
Tags: Tech