Augmenting Advertising

Brands can use many techniques, including adding product schema and ensuring the site is mobile-friendly.

Despite having the resources to reach large consumer bases, even the largest brands are underperforming in reaching the mobile gaming-first audience.

Marketing as an industry has been guilty of keeping performance and branding in silos, but creative teams shouldn’t think that way. As I said before, a good designer – even one fresh out of school – knows how to create with a goal in mind.

With the threat of a potential ban getting closer, marketers are necessarily seeking guidance in these uncertain times.