Augmenting Advertising – Page 58 – Augmenting Advertising

Along with new developments from other foundational models such as Claude3 and Llama 3, the recent “updates” from OpenAi and Google show that AI transformation is accelerating.

Tags: Tech

How Do You Measure Attention Out-of-Home?

Posted on May 30, 2024 by Augmenting Advertising

In the world of outdoor advertising, where attention is the ultimate currency, the advancement of attention measurement is vital, turning conjecture into concrete data.

Tags: Tech

How Does CTV Reach More than Half of TV’s $100M by 2027?

Posted on May 29, 2024 by Augmenting Advertising

There’s a reason why companies like Blockboard are taking so much share from the programmatic players utilizing that $9 billion in long tail video. That reason is transparency for buyers.

Tags: Streaming

Cultural Sensitivity in Global Marketing: Avoiding Pitfalls and Embracing Diversity

Posted on May 29, 2024 by Augmenting Advertising

Marketing to a global audience isn’t easy. However, you can streamline the process by embracing diversity while forging key partnerships in your target market.

Tags: Marketing

How To Blow Up the Jack in the Box Clown

Posted on May 28, 2024 by Augmenting Advertising

Howie Cohen cites blowing up the Jack in the Box clown as one of his biggest career milestones.

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Forgiveness as the Brand Building Superpower You Didn’t Know You Needed

Posted on May 28, 2024 by Augmenting Advertising

We don’t know for sure, but is it possible that a sea change of sorts is happening, such that we’re shifting away from the rampant cancel culture which has notably marked the last several years?

Tags: Marketing

Ten ‘Commandments’ for Future CEOs

Posted on May 28, 2024 by Augmenting Advertising

These principles will make you more technological, sustainable, cooperative, and open minded. CEO Confidential is not a secret anymore. And we couldn’t be happier.

Tags: Culture