Augmenting Advertising – Page 60 – Augmenting Advertising

Planning for Pride Month? Forget Campaigns Designed to Get the Industry’s Approval — Instead, Research and Listen to LGBTQ+ Consumers

Posted on May 20, 2024 by Augmenting Advertising

Fail to pay due diligence, and when June comes around you’re left slapping a rainbow logo on your standard products and hoping for the best.

Tags: Marketing

Exness, Rebranded. An Interview with Alfonso Cardalda, Chief Marketing Officer at Exness

Posted on May 20, 2024 by Augmenting Advertising

Exness, the world’s largest retail market-maker, recently unveiled a significant rebranding initiative, reflecting and reinforcing its position as the market leader.

Tags: Marketing

How Is Generative AI Changing Market Research for CMOs?

Posted on May 20, 2024 by Augmenting Advertising

There’s so much talk about generative AI. How it is transforming every aspect of our lives, the industries we work in, the jobs we do. In some cases, this is an over-exaggeration.

Tags: AI

Who’s Afraid of Frankenstein’s Monster in GEICO’s New Commercial?

Posted on May 14, 2024 by Augmenting Advertising

Did Frankenstein’s Monster really reach a dead end in the new “Monster” spot from The Martin Agency? And is he even a monster? Let’s watch and learn.

Tags:

The State of the Enterprise B2B Buyer’s Journey

Posted on May 10, 2024 by Augmenting Advertising

The journey has changed, along with the channels and buyers themselves. B2B marketers must be prepared to meet them in their new reality.

Tags: Data

To Achieve Ad Industry Sustainability, We Must Rethink CPMs and Outcome Metrics

Posted on May 9, 2024 by Augmenting Advertising

It’s time to look beyond the surface and uncover the true value of digital advertising campaigns by prioritizing value-rich CPMs and outcome metrics.

Tags: Marketing

Deadline or no Deadline: The Future of Programmatic is ID-Free

Posted on May 9, 2024 by Augmenting Advertising

The move towards ID-free advertising is not just a compliance necessity but a strategic simplification.

Tags: Tech

4 Ways Small Businesses Can Successfully Advertise During Celebrations

Posted on May 8, 2024 by Augmenting Advertising

Small businesses are increasingly emphasizing the importance of successful marketing and advertising efforts to attract, engage with, and retain new and returning customers during and beyond celebrations and events such as Father’s Day, Mothers’s Day, and July 4th.

Tags: SMB

Retaining the Personal Touch as AI Reinvents Retail

Posted on May 8, 2024 by Augmenting Advertising

The AI revolution brings with it a significant concern – will the technology’s pursuit of data-driven automation come at the cost of the authentic human connections that are so vital to exceptional retail service?

Tags: AI Retail

Setting Agency Guardrails: 4 Tips for Success

Posted on May 8, 2024 by Augmenting Advertising

By following these tips, brands do more than just improve their digital advertising efforts—they enable a stronger, more transparent and healthier dynamic with media agencies.

Tags: Tech