Augmenting Advertising – Page 61 – Augmenting Advertising

Going Global: The Ultimate Guide to Multi-Country Advertising

Posted on May 7, 2024 by Augmenting Advertising

European small and medium enterprise businesses (SMEs) sold more than 1.2 billion products to Amazon customers worldwide in 2022. With more customers shopping online than ever before, now could be the right time to focus on reaching shoppers around the world.

Tags: SMB

Adjusting Compensation in Digital Marketing: Meeting the Challenge of Rising Living Costs

Posted on May 7, 2024 by Augmenting Advertising

By tailoring your compensation strategies to align with the needs of today’s workforce, you can enjoy digital marketing success and do the right thing for your employees in the process.

Tags: Marketing

Three ‘Must Do’ for a Sustainable CEO. Interview With Livia Firth

Posted on May 7, 2024 by Augmenting Advertising

Can you chase profits and thrive, while having the planet benefit from your offer in terms of products and services? Can a CEO be sustainable at all?

Tags: Culture

“If You’re Not Using ‘Pack Media’ Yet…You Soon Will Be!”

Posted on May 6, 2024 by Augmenting Advertising

From AWEurope 2024

Tags: Data

The Renaissance of Brand: Combining Technology with Human Touch

Posted on May 6, 2024 by Augmenting Advertising

Building a brand in the digital age is a multifaceted endeavor that intertwines purpose, customer experience, consistency, and personalization.

Tags: AI

Mobile Gaming is a Big Opportunity, But for Whom?

Posted on May 6, 2024 by Augmenting Advertising

The future of brand marketing lies in immersive experiences, where sight, sound, and touch converge to create lasting impressions.

Tags:

Will ‘Zero Defects’ Be the Unlikely Saviour of Creativity?

Posted on May 3, 2024 by Augmenting Advertising

A reductive view of the modern CMO’s ‘To Do’ list will identify two particular areas of focus.

Tags: AI

What Happens When You Let Your New Hires Ask Your CEO Anything

Posted on May 3, 2024 by Augmenting Advertising

Overall, a no-holds-barred Q&A allows you to show your humanity while also showing your commitment to authentic leadership.

Tags: Culture

Inside the Mind of CTV Buyers: Confidence Is Key to Getting the Most From This Channel

Posted on May 3, 2024 by Augmenting Advertising

Buyers need to be able to lean on their SSP partners for their close relationships to publishers, so trust is key.

Tags: Streaming

How Luxury Fashion Brands Took Celebrity Partnerships to the Next Level This Event Season

Posted on May 2, 2024 by Augmenting Advertising

2024’s Red Carpet season has demonstrated that the right celebrity partnerships have an extraordinary power to amplify brand affinity and share of voice.

Tags: Data