Augmenting Advertising – Page 62 – Augmenting Advertising

2024’s Red Carpet season has demonstrated that the right celebrity partnerships have an extraordinary power to amplify brand affinity and share of voice.

Tags: Data

AI Is Supercharging Personalization – but Brands Can’t Ignore Creative Standardization

Posted on May 1, 2024 by Augmenting Advertising

While it may be tempting, this is not the time for brands and agencies to rush their adoption of AI tools for the purposes of creative personalization.

Tags: AI

It’s About Need – Why Your Agency (and Everyone In It) Will Benefit From Social Impact Work

Posted on May 1, 2024 by Augmenting Advertising

In an unjust and heartbreaking world where so many of us are screaming into our own echo chambers, this is a tangible way to actually do something.

Tags: Marketing

See General Mills Beloved Brand Mascots In Action As They Take a Stand For Good

Posted on April 30, 2024 by Augmenting Advertising

Ever wonder what it might be like to work alongside brand mascots like Lucky the Leprechaun, the Pillsbury Doughboy, Count Chocula, and Boo Berry at General Mills?

Tags:

Empowering Creative Teams: Strategies for Ownership and Accountability

Posted on April 30, 2024 by Augmenting Advertising

Empowering your creative team with clear communication and continuous learning opportunities can enhance accountability and boost productivity at your firm.

Tags: Culture

How Can Marketers Effectively Target Gen Alpha, as the Lines Between ‘Tween’ and Adult Products Continue to Blur?

Posted on April 30, 2024 by Augmenting Advertising

brands are adapting by expanding their offerings to cater directly to this young, influential consumer group rather than relying on dedicated tween-focused brands and retail spaces.

Tags: Marketing