Augmenting Advertising – Page 63 – Augmenting Advertising

Not the Same Story – AGAIN!

Posted on April 25, 2024 by Augmenting Advertising

By asking yourself probing questions when you write, you can deliver true thought leadership, rise to the top of a social feed or cluttered inbox, and capture the attention of your recipients in a meaningful and impactful way.

Tags: Media & Stories

From Eco-Conscious to Actionable: How Brands are Embracing QR Codes for Sustainability

Posted on April 24, 2024 by Augmenting Advertising

By embracing QR Codes and other tech-driven strategies, brands can deepen their commitment to sustainability while working towards a more eco-conscious future.

Tags: Tech

AW360 Catches Up with VideoAmp’s Chief Commercial & Growth Officer, Pete Bradbury

Posted on April 24, 2024 by Augmenting Advertising

Bradbury shares his 30-year perspective on the measurement industry, why he joined VideoAmp at the beginning of this year and how VideoAmp will carry its reputation as the advanced currency provider into Upfronts and the rest of 2024.

Tags: Streaming

The Balancing Act: Creativity, Compliance, and Branding in Label Design

Posted on April 23, 2024 by Augmenting Advertising

The journey to creating an effective supplement label is a balancing act, requiring a careful blend of compliance, creativity, and brand identity.

Tags: Marketing

Missed Connections: Why Did Brands Ignore Gen Z at Super Bowl LVII?

Posted on April 23, 2024 by Augmenting Advertising

If brands choose to play, the Super Bowl is a chance to start a conversation which can last a lifetime—not just thirty seconds.

Tags: Marketing

Are You Keeping Your Top Talent Engaged?

Posted on April 22, 2024 by Augmenting Advertising

Replacing a key team member could cost up to four times their annual salary! Plus, the loss can demotivate your remaining staff, increasing turnover even more.

Tags: Culture

A Practical “How-to Guide” for Leveling the Gender Playing Field at Work

Posted on April 22, 2024 by Augmenting Advertising

Did you know that integrating more women into leadership roles isn’t just about equity—it’s also smart business?

Tags: Culture

Forget Cookie Doom and Gloom, 2024 Is the Year of Data Collaboration

Posted on April 22, 2024 by Augmenting Advertising

To survive these stormy seas, we need to break down the walls both within and between the many component players in the digital advertising ecosystem, embracing a “rising tide lifts all boats” mindset.

Tags: Data

Wanted vs Needed: The Formula to Brand Resilience in a Turbulent Year

Posted on April 22, 2024 by Augmenting Advertising

Buckle up, 2024 is in full swing and we’re already seeing a year defined by extreme volatility across every aspect of the economy, politics, the environment, and society.

Tags: Marketing

Experts Analysis, Insights and Perspectives on the IPA Bellwether Q1 Results

Posted on April 19, 2024 by Augmenting Advertising

In this piece we delve into expert insights surrounding the latest results, uncovering invaluable perspectives that shed light on the current state of the industry.

Tags: Marketing