Augmenting Advertising

A commercial intelligence framework helps achieve goals and adapt to market shifts. It’s a living, breathing piece of work that businesses can return to and revisit as the assumptions influencing scenarios shift.

Consumers need to believe that a brand is being honest rather than greenwashing, especially as it becomes more common to call brands out for inauthenticity.

The journey to creating an effective supplement label is a balancing act, requiring a careful blend of compliance, creativity, and brand identity.

If brands choose to play, the Super Bowl is a chance to start a conversation which can last a lifetime—not just thirty seconds.