Measuring the impact of Generative AI is crucial. It’s not enough to produce content en masse; we need to understand how this content influences consumer perceptions.
Tags: AI
Augmenting Advertising
Why Data-Driven Donor Comms Is the Ace in the Fundraising Pack
New Insights from Freelancers and Companies on Effective Marketing Collaboration
By Angie Vaughn, Director of Marketing for Wripple Recently Wripple conducted our third Team Up Research study aimed at understanding how freelancers and the companies that hire them come together to get great work done. Given the essential role that blended teams of freelancers and full-time employees play in the modern marketing workforce, this latest…
Tags: Data
How to Elevate the Role of CMO
ReachTV Teams Up with Bill Rancic to Launch Original Business Series ‘Dollar Bill'”
Bridging the Gap Between Old and New in Search Advertising
Successfully bridging the gap between traditional and modern search advertising strategies requires an understanding of the unchanged core principles while embracing new technologies and consumer behavior trends.
Tags: Media & Stories
The 10 Commandments of Retail
Who Is Trust E. Duck, Duck Tape’s Mascot?
Duct tape or duck tape? While the correct spelling for this adhesive is duct, its common mispronunciation has been trademarked under Duck Tape for Duck Brand’s line of branded duct tape.
Tags: