Augmenting Advertising – Page 66 – Augmenting Advertising

Bridging the Gap Between Old and New in Search Advertising

Posted on April 10, 2024 by Augmenting Advertising

Successfully bridging the gap between traditional and modern search advertising strategies requires an understanding of the unchanged core principles while embracing new technologies and consumer behavior trends.

Tags: Media & Stories

The 10 Commandments of Retail

Posted on April 9, 2024 by Augmenting Advertising

In their latest book, uber-famous Prof. Philip Kotler, the father of modern marketing, and Dr. Giuseppe Stigliano, Global CEO at Spring Studios, give us their view on the future of retail.

Tags: Retail

Who Is Trust E. Duck, Duck Tape’s Mascot?

Posted on April 8, 2024 by Augmenting Advertising

Duct tape or duck tape? While the correct spelling for this adhesive is duct, its common mispronunciation has been trademarked under Duck Tape for Duck Brand’s line of branded duct tape.

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Your Favorite NYC Transit Digital Assets, Now Available Programmatically

Posted on April 8, 2024 by Augmenting Advertising

Broadly, OOH advertising has proven effectiveness across the marketing funnel. In a 2023 Morning Consult survey, 85% of adults said they have seen an OOH ad in the last 30 days.

Tags: Tech

The Future of the CMO in a Digital-First World

Posted on April 8, 2024 by Augmenting Advertising

Taking the helm of the marketing department has never been for the faint of heart, but the opportunity to drive change and deliver growth is a unique position to be in. Not everyone in the C-suite can say as much.

Tags: Marketing

3 Ways Brands Can Embrace the “Always-On” Mindset

Posted on April 8, 2024 by Augmenting Advertising

The “always-on mindset” fosters a proactive approach to content creation, keeping brands in a perpetual state of readiness to connect with their audience.

Tags: Marketing

Health for All: How Everyone in Advertising Can Make a Difference in Health

Posted on April 7, 2024 by Augmenting Advertising

In health, medical education, med comms and access teams are unsung heroes that underpin our drive to promote access to healthcare. When we marry those skillsets with creativity, our ability to maximize science and improve health outcomes increases.

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Abridged Identity

Posted on April 5, 2024 by Augmenting Advertising

Until these systems start leveraging other bidstream signals for targeting, frequency capping and attributing performance, ongoing abuse of that first-class identifier will likely persist.

Tags: Data

How the Rise of Video Marketing Unlocks Unprecedented Growth

Posted on April 4, 2024 by Augmenting Advertising

Just when you think you’ve won them over, something new pops up to divert those wandering eyes. However, one medium has emerged as a powerful tool to cut through the noise and captivate audiences: video advertising.

Tags: Marketing

Going for Gold: Maximizing Brand Impact with In-App Ads at the 2024 Olympics

Posted on April 4, 2024 by Augmenting Advertising

Knowing that performance ads try converting you on the spot, when was the last time reading ‘click here now’ made you feel something, or admire the brand?

Tags: Media & Stories