Augmenting Advertising – Page 67 – Augmenting Advertising

An Introduction to Digital Marketing for Small Business

Posted on April 2, 2024 by Augmenting Advertising

It’s important to remember that digital marketing isn’t a sprint; it’s a marathon. Your first steps are an exciting time, so take it slow and don’t get too far out over your skis.

Tags: SMB

After Vizio, is Telly next?

Posted on April 1, 2024 by Augmenting Advertising

Like everyone, the founders and owners of Telly have a price. Will the potential acquirer be willing to offer a price that everyone will accept?

Tags: Streaming

Three Opportunities to Drive Additional Revenue for Your Retail Media Spend

Posted on April 1, 2024 by Augmenting Advertising

The formula for driving incremental revenue is not a one size fits all approach. Different brands, products and services will ultimately have different methodologies and leading indicators.

Tags: Retail

Charlie the Briquette is The Habit Burger Grill’s First-Ever, Short-Lived Mascot

Posted on March 31, 2024 by Augmenting Advertising

Charlie is the new, first-ever mascot for The Habit Burger Grill, but don’t expect him to start cracking wise with customers. For burgers at The Habit to keep being delicious, this little charcoal briquette must fulfill his date with destiny.

Tags:

Why Brands Should Care How Their Agency Partners Stack a Team for Their Accounts

Posted on March 29, 2024 by Augmenting Advertising

Many brands think they know how their agency partners work, and often equate more team members recruited for their account as an advantage to their business. However, this isn’t always the case.

Tags: Marketing

Coke Spiced: An Immersive Taste Experience

Posted on March 29, 2024 by Augmenting Advertising

Our mission is to champion responsible AI innovation. Combining technology with human creativity can create genuinely transformative and authentic advertising experiences.

Tags: AI

9 Ways AI Will Change HR and Make It More ‘Human’

Posted on March 28, 2024 by Augmenting Advertising

AI – a machine, so to speak – will change the way we hire, manage, nurture, lead and probably fire or retire our employees, even though that may sound a bit paradoxical.

Tags: AI

TikTok, TikTok… How Mainstream Media Are Playing Catchup With the TikTokification of Consumers

Posted on March 28, 2024 by Augmenting Advertising

The rise of TikTok represents a seismic shift in the way consumers engage with content, challenging traditional media outlets to adapt or risk becoming obsolete.

Tags: Marketing

Athlete Fan-Owned Media Company PlayersTV Lands 30-Year Media Veteran Michele Ghee as First-Ever Chairwoman

Posted on March 27, 2024 by Augmenting Advertising

With their commitment to authenticity and diversity, PlayersTV continues to redefine the landscape of sports media, offering an experience unlike anything else available today.

Tags: Streaming

Your Brand Has a Celebrity on Board – Handle That Endorsement With Care

Posted on March 27, 2024 by Augmenting Advertising

You’re not going to change the world so just entertain people. Because if you get your celebrity endorsement wrong, then boy you have wasted a lot of money.

Tags: Marketing