Augmenting Advertising – Page 68 – Augmenting Advertising

Is User-Rewarded Content the New MFA? A Look into the Hidden Impact of URCs on Brands

Posted on March 26, 2024 by Augmenting Advertising

Ultimately, the key to successfully leveraging URC lies in a balanced, strategic approach. For many, it may mean fully excluding URC.

Tags: Tech

The Cognitive Revolution: Leveraging AI To Amplify Your Brand

Posted on March 26, 2024 by Augmenting Advertising

Generative AI technology has the potential to amplify brand awareness and reach a wider audience of consumers.

Tags: AI

Why Brands Need to Offer an Omnichannel Experience in Order to Drive Retail Sales

Posted on March 26, 2024 by Augmenting Advertising

Speaking to industry experts, we have gathered insights on retail innovation and have explored why brands must embrace an omnichannel approach to not only survive but thrive in an increasingly competitive marketplace.

Tags: Retail

AI in Marketing: Addressing Job Security Concerns for Candidates

Posted on March 25, 2024 by Augmenting Advertising

With 87% of marketers worried about technology replacing their jobs, nowhere is the AI impact on digital marketing more apparent than in the recruitment industry.

Tags: AI

Why Changing Times in Retail and Online Commerce Demand Consistency

Posted on March 25, 2024 by Augmenting Advertising

To succeed with a Retail Everywhere approach, brands need to bake the always-on ethos into their strategies.

Tags: Retail

The New Imperative for Ad Tech: Promoting Addressability

Posted on March 22, 2024 by Augmenting Advertising

The ad tech industry can and should guide publishers in optimizing their content categorization and metadata to improve the accuracy and effectiveness of contextual targeting.

Tags: Tech

Why Marketing AI Complements Rather Than Replaces Human Ingenuity

Posted on March 21, 2024 by Augmenting Advertising

Rather than viewing AI as a replacement for human marketers, it should be seen as a complementary tool that enhances their abilities and amplifies their impact.

Tags: AI

Who’s America’s Most Beloved Insurance Mascot?

Posted on March 21, 2024 by Augmenting Advertising

Do you think you could guess the which insurance mascot, or spokescharacter, is universally beloved by one and all? The answer might surprise you!

Tags:

Sonic Logo, or Sonic Trash?

Posted on March 21, 2024 by Augmenting Advertising

Getting sonic branding right really matters, especially on Hollywood’s biggest night. In the world of compressed attention there’s never been more at stake.

Tags: Media & Stories

Unleashing a Web of Women: The Next Wave of Agency/Brand Relationships

Posted on March 20, 2024 by Augmenting Advertising

Wherever they go, women are an asset to the companies they help build. They naturally bring a fresh, innovative perspective, and have a deeper and more empathetic understanding of diverse audiences.

Tags: Culture Marketing