Augmenting Advertising

The output of everything that we do, as companies and as brands, depends exactly on the design of the experience itself, especially when it is predominantly digital.

Determining the right event and timing involves understanding your audience’s position in the buying cycle.

A recent survey of UK CMOs found that 84% said they believed using neuroscience research was valuable for planning campaigns. Drilling down into the details, however, there’s a clear gap between the potential use of this technique and how it’s currently being used.