Augmenting Advertising – Page 71 – Augmenting Advertising

Why My Medical Journey, Including 9 Surgeries, Didn’t Stop My Businesswomen Prowess – Even Though it Tried

Posted on March 2, 2024 by Augmenting Advertising

This International Women’s Day, I wanted to reflect on my story. It’s the story of how I overcame a car accident, a divorce, nine surgeries and a lot of pain and heartache.

Tags: Media & Stories

Why Businesses Must Recalibrate Their Brands in 2024 to Drive Business Growth

Posted on March 1, 2024 by Augmenting Advertising

The tsunami of rebrands includes refreshes, reboots, and resets as well as complete overhauls. And it’s not just a trend; it’s a tidal wave.

Tags: Marketing

Charting the Path to Green Success: The Imperative to Include Media Delivery in Corporate Carbon Measurement

Posted on March 1, 2024 by Augmenting Advertising

As discussions around climate reporting, net-zero targets, and industry-wide media measurement initiatives gain momentum, the importance of including media delivery measurements across a complex supply chain within Scope 3 emissions is becoming increasingly evident.

Tags: Tech

Tangible Tactics and the Future of Marketing

Posted on February 29, 2024 by Augmenting Advertising

Promotional products remain a potent tool in the marketing mix, thanks to their unmatched reach and cost-effectiveness. However, as consumer expectations evolve, so too must the strategies surrounding these products.

Tags: Media & Stories

Unveiling the Secret Sauce: Building Unbreakable Bonds in the Subculture Era

Posted on February 29, 2024 by Augmenting Advertising

The dynamics of cultural influence have undergone a notable shift, with the era of mainstream gradually fading into the background as subcultures rise to prominence.

Tags: Culture

Hamburger Helper Relaunches Iconic Mascot, Lefty

Posted on February 28, 2024 by Augmenting Advertising

One of the last times we heard about Lefty was when Eagle Foods acquired Helper from General Mills in 2022. Lefty has been laying low since then, but it sounds like 2024 will be a big year for the icon’s triumphant comeback.

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Beyond the American Dream: Why U.S. Businesses Struggle with Global Expansion

Posted on February 28, 2024 by Augmenting Advertising

Let’s examine what an independent survey, conducted by Censuswide on behalf of Phrase, revealed about U.S. leaders’ global hesitancies and explore strategies for overcoming them.

Tags: Tech

Augmented Reality Plus Artificial Intelligence Will Deliver Transformative Results

Posted on February 27, 2024 by Augmenting Advertising

Emotion metrics are a development that’s leading a new wave of display advertising, merging with organisations’ existing data stacks to form a holistic data strategy and drive meaningful customer experiences.

Tags: AI

Five 2024 OOH Trends Shaping Up 2024

Posted on February 26, 2024 by Augmenting Advertising

2023 was the year of Artificial Intelligence (AI). From redefining consumer engagement to enhancing campaign precision, AI’s impact on Out-of-Home (OOH) cannot be overstated.

Tags: AI Marketing

Solving the Advertising Reach Crisis

Posted on February 26, 2024 by Augmenting Advertising

The reach crisis facing advertisers is evident, but it doesn’t need to be a problem, providing advertisers and publishers explore technologies that will enable them to work closer together.

Tags: Data