Augmenting Advertising – Page 71 – Augmenting Advertising

Adaptive Media Research: Blending Media Measurement and Market Research to Effectively Plan for Streaming Ads

Posted on March 7, 2024 by Augmenting Advertising

As many services have begun introducing ad-supported subscription tiers, more opportunities are cropping up daily to connect with audiences in this medium.

Tags: Streaming

Culture Captured: The Power of Keeping Pace with Everyday People’s Online Voices

Posted on March 6, 2024 by Augmenting Advertising

Social media is much broader (and much more crucial to a marketing strategy) than we think. In order to capitalize, companies need to dive in and understand what makes each channel unique.

Tags: Culture

How AI is Revolutionizing Online Security in 2024

Posted on March 5, 2024 by Augmenting Advertising

One thing the introduction of AI takes out of the equation is the one-size-fits-all all approach. Considering that everyone uses the internet differently, it was only a matter of time before customized and customizable solutions joined the fray, and it is increasingly possible to manage with AI.

Tags: AI

Why My Medical Journey, Including 9 Surgeries, Didn’t Stop My Businesswomen Prowess – Even Though it Tried

Posted on March 2, 2024 by Augmenting Advertising

This International Women’s Day, I wanted to reflect on my story. It’s the story of how I overcame a car accident, a divorce, nine surgeries and a lot of pain and heartache.

Tags: Media & Stories

Why Businesses Must Recalibrate Their Brands in 2024 to Drive Business Growth

Posted on March 1, 2024 by Augmenting Advertising

The tsunami of rebrands includes refreshes, reboots, and resets as well as complete overhauls. And it’s not just a trend; it’s a tidal wave.

Tags: Marketing

Charting the Path to Green Success: The Imperative to Include Media Delivery in Corporate Carbon Measurement

Posted on March 1, 2024 by Augmenting Advertising

As discussions around climate reporting, net-zero targets, and industry-wide media measurement initiatives gain momentum, the importance of including media delivery measurements across a complex supply chain within Scope 3 emissions is becoming increasingly evident.

Tags: Tech

Tangible Tactics and the Future of Marketing

Posted on February 29, 2024 by Augmenting Advertising

Promotional products remain a potent tool in the marketing mix, thanks to their unmatched reach and cost-effectiveness. However, as consumer expectations evolve, so too must the strategies surrounding these products.

Tags: Media & Stories

Unveiling the Secret Sauce: Building Unbreakable Bonds in the Subculture Era

Posted on February 29, 2024 by Augmenting Advertising

The dynamics of cultural influence have undergone a notable shift, with the era of mainstream gradually fading into the background as subcultures rise to prominence.

Tags: Culture

Hamburger Helper Relaunches Iconic Mascot, Lefty

Posted on February 28, 2024 by Augmenting Advertising

One of the last times we heard about Lefty was when Eagle Foods acquired Helper from General Mills in 2022. Lefty has been laying low since then, but it sounds like 2024 will be a big year for the icon’s triumphant comeback.

Tags:

Beyond the American Dream: Why U.S. Businesses Struggle with Global Expansion

Posted on February 28, 2024 by Augmenting Advertising

Let’s examine what an independent survey, conducted by Censuswide on behalf of Phrase, revealed about U.S. leaders’ global hesitancies and explore strategies for overcoming them.

Tags: Tech