Problem-solving could be the soul of the story. Or it could simply be a complex tale that involves a variety of angles meant to show the ways a brand can deliver what its audience wants and needs.
Tags: Media & Stories
Augmenting Advertising
Scanning to Win: Master These QR Code Strategies and Capitalize on Major Events Like the Super Bowl
Design Evolution: Pillsbury Doughboy Balloon in the Macy’s Thanksgiving Day Parade
The 97th Macy’s Thanksgiving Day Parade in November 2023 featured a series of new and returning balloons on the Parade route. One returning balloon was the Pillsbury Doughboy.
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Attention Brands: Now Is the Time to Embrace Agility in Your Creative Teams
What is required to succeed in this era is not a passive investment in story, or media, production. What’s required to succeed is a total transformation of your business into an agile, storytelling-first operation.
Tags: Media & Stories
What The Disney and Fortnite Deal Means For The Industry
Gaming and the metaverse aren’t a temporary trend, but a tectonic shift in consumer behavior.
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Design Evolution: Michelin Man
Let’s step back in time to 1898, the year the Michelin Man — AKA Bibendum — made his debut and look at some of his greatest design evolution hits.
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Conoce a los ganadores de TikTok Ad Awards 2024: La nueva gran fiesta publicitaria en México. 🚀
La pasada noche del 31 de enero se vistió de emoción y nervios en los TikTok Ad Awards 2024. La plataforma de entretenimiento fue host de una velada única para honrar y aplaudir a la industria publicitaria, que ha demostrado ser maestra en la creación de relatos envolventes, breves y directos en el dinámico universo…
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