Augmenting Advertising – Page 75 – Augmenting Advertising

How to Write a PR Crisis Management Plan

Posted on February 5, 2024 by Augmenting Advertising

No business wants to face a crisis, but something will inevitably go wrong. In these situations, it is better to be prepared than caught off-guard, hence the importance of establishing a crisis response plan.

Tags: Marketing

What’s Really Behind Linkedin’s Advertising Growth?

Posted on February 2, 2024 by Augmenting Advertising

In this post, I’ll talk about what I see as the real drivers behind LinkedIn advertising growth and what the platform can do to keep making inroads into B2B marketing budgets.

Tags: Tech

How to Structure Celebrity Partnerships for Brand Growth

Posted on February 2, 2024 by Augmenting Advertising

Many celebrities bring unique business acumen and a willingness to roll up their sleeves and partner beyond the terms of their contracts, making them value-add business partners beyond their household names.

Tags: Marketing

What’s Love Got to Do with AI?

Posted on February 1, 2024 by Augmenting Advertising

Today’s marketers have to choose how they will employ AI in their efforts, and time is short.

Tags: AI

Search is on… TikTok, YouTube, Instagram

Posted on February 1, 2024 by Augmenting Advertising

Where Google still leads, based on data from Rise at Seven, is on searches for activities nearby, including events and entertainment, ahead of both TikTok and YouTube.

Tags: Data

Breaking Through in a Cluttered Super Bowl Landscape

Posted on February 1, 2024 by Augmenting Advertising

The biggest sports event of the year – the NFL’s Super Bowl – isn’t just for die-hard football fans. It’s also a coveted, celebrated event for the advertising and creative community around the world.

Tags: Media & Stories

New Year, New You: The Gym Mentality for Business

Posted on January 31, 2024 by Augmenting Advertising

Right now, every fitness provider and personal trainer is claiming they can get you the New Year results you want. While going it alone can be daunting, it can be equally hard to find someone who truly understands your needs.

Tags: Culture

4 Advertising Trends That Will Transform Super Bowl LVIII

Posted on January 31, 2024 by Augmenting Advertising

The brands that break through during or surrounding this year’s big game will be the ones with their fingers on the pulse of the latest trends in engagement, VR, viewer demographics and shoppable experiences.

Tags: Marketing

4 Factors that Will Make or Break CTV Advertising in the Year Ahead

Posted on January 30, 2024 by Augmenting Advertising

The CTV boom is a natural next step for digital advertising. But let’s not let it evolve exactly the way that desktop and mobile did.

Tags: Streaming

Hello AI Dramas and Gadgets that Talk, Bye-Bye Productivity Bottle Necks

Posted on January 30, 2024 by Augmenting Advertising

As with all technological revolutions, it’s the early adopters – those prepared to embrace generative AI and LLMs to supercharge their products and services – who will benefit most.

Tags: AI