Augmenting Advertising – Page 78 – Augmenting Advertising

Redefining Transparency in the Ad Industry

Posted on January 17, 2024 by Augmenting Advertising

The tools to create a more transparent, ethical, and trustworthy industry are here – and they are actionable and easy to use.

Tags: Data

Have a Holiday Boom, Not a Holiday Glitch

Posted on January 17, 2024 by Augmenting Advertising

Multiple systems means multiple points of failure, and often a heavy investment in staff to get individual programs to talk to each other, share data and so forth.

Tags: SMB

The PR Power of ‘Barbie’

Posted on January 16, 2024 by Augmenting Advertising

The PR power behind the “Barbie” film is epic. Visibly noticeable as it turned the tide of fashion, the Barbie craze is truly a revolution!

Tags: Marketing

People Skills: Building Successful Teams by Creating Nurturing Environments

Posted on January 16, 2024 by Augmenting Advertising

Great people don’t grow on trees, so it’s crucial to try and find people who are a good fit. And that’s the same whether they are coming in at a junior level or as team leaders.

Tags: Culture

2024 Predictions: The Evolving Landscape of the Advertising Industry

Posted on January 15, 2024 by Augmenting Advertising

This year will also see the endgame for cookies, leaving many marketers scrambling for alternatives. Meanwhile, consumers are clearly shifting to omnichannel viewing and CTV is showing significant growth.

Tags: Tech

Breakthrough Tech and Bold Collabs: 4 Circular Trends to Watch in 2024

Posted on January 15, 2024 by Augmenting Advertising

As we lurch from one crisis to another, it’s very tempting for fashion brands to put the issue of sustainability on the back burner. But the uncertain outlook makes environmental action more critical than ever.

Tags: Retail

3 Rules for Influencer Marketing: Recruit, Retain, Remain

Posted on January 12, 2024 by Augmenting Advertising

Once you find the influencers who have a natural connection with your brand, the real challenge begins: recruiting them.

Tags: Media & Stories

Tapping Into Future Customer Needs Using Strategic Foresight

Posted on January 12, 2024 by Augmenting Advertising

The increasing number of online retailers, the growing adoption of early smartphones and internet connectivity, and the changing preferences of younger generations more inclined to shop online all pointed toward an e-commerce boom.

Tags: Marketing

Navigating the Digital Future: Top Social Media Trends to Apply in 2024

Posted on January 11, 2024 by Augmenting Advertising

As a marketer, you have two choices: Get aboard the most relevant trends or get run over by socially savvy competitors.

Tags: Marketing

Holiday Hurrah: Measuring the Impact of Holiday Sales on America’s Small Businesses

Posted on January 11, 2024 by Augmenting Advertising

Americans want to spend during the holiday season. The businesses who can tap into this strong demand are much more likely to achieve their revenue goals and set the table for a strong start to the new year.

Tags: Retail SMB