Augmenting Advertising – Page 78 – Augmenting Advertising

People Skills: Building Successful Teams by Creating Nurturing Environments

Posted on January 16, 2024 by Augmenting Advertising

Great people don’t grow on trees, so it’s crucial to try and find people who are a good fit. And that’s the same whether they are coming in at a junior level or as team leaders.

Tags: Culture

2024 Predictions: The Evolving Landscape of the Advertising Industry

Posted on January 15, 2024 by Augmenting Advertising

This year will also see the endgame for cookies, leaving many marketers scrambling for alternatives. Meanwhile, consumers are clearly shifting to omnichannel viewing and CTV is showing significant growth.

Tags: Tech

Breakthrough Tech and Bold Collabs: 4 Circular Trends to Watch in 2024

Posted on January 15, 2024 by Augmenting Advertising

As we lurch from one crisis to another, it’s very tempting for fashion brands to put the issue of sustainability on the back burner. But the uncertain outlook makes environmental action more critical than ever.

Tags: Retail

3 Rules for Influencer Marketing: Recruit, Retain, Remain

Posted on January 12, 2024 by Augmenting Advertising

Once you find the influencers who have a natural connection with your brand, the real challenge begins: recruiting them.

Tags: Media & Stories

Tapping Into Future Customer Needs Using Strategic Foresight

Posted on January 12, 2024 by Augmenting Advertising

The increasing number of online retailers, the growing adoption of early smartphones and internet connectivity, and the changing preferences of younger generations more inclined to shop online all pointed toward an e-commerce boom.

Tags: Marketing

Navigating the Digital Future: Top Social Media Trends to Apply in 2024

Posted on January 11, 2024 by Augmenting Advertising

As a marketer, you have two choices: Get aboard the most relevant trends or get run over by socially savvy competitors.

Tags: Marketing

Holiday Hurrah: Measuring the Impact of Holiday Sales on America’s Small Businesses

Posted on January 11, 2024 by Augmenting Advertising

Americans want to spend during the holiday season. The businesses who can tap into this strong demand are much more likely to achieve their revenue goals and set the table for a strong start to the new year.

Tags: Retail SMB

Leveraging the Magic of Pop-ups in 2024

Posted on January 10, 2024 by Augmenting Advertising

This is the cutting edge of experiential marketing in 2024, and there’s no reason your business can’t get in on the action.

Tags: Retail

How to End Measurement Myopia and Refocus on Core Business Objectives

Posted on January 10, 2024 by Augmenting Advertising

Here’s how to break free of channel-specific marketing measurement and realign with core business goals.

Tags: Marketing

The Future of Link Building: Emerging Trends Paving the Way for Success

Posted on January 9, 2024 by Augmenting Advertising

We are in the era of AI link building. It’s like giving your link building strategy a high-tech makeover. It’s smarter, sharper, and a heck of a lot more sophisticated. It goes beyond just finding links and focuses on finding the perfect links.

Tags: AI SMB