Augmenting Advertising – Page 79 – Augmenting Advertising

Scale, Social & AI: Sonic Branding in 2024

Posted on January 9, 2024 by Augmenting Advertising

As sonic branding has become more recognized for its strengths, we no longer need to start with defining what sonic branding is and its potential to flex across a brand’s entire ecosystem.

Tags: AI Media & Stories

The Call for Sustainability: Ad Tech’s Journey to Net-Zero Emissions

Posted on January 8, 2024 by Augmenting Advertising

Should your company embark on a path to Net-Zero? My answer is an emphatic yes.

Tags: Culture

Over 800% Increase in Junk Sites, But What Can Advertisers Do?

Posted on January 8, 2024 by Augmenting Advertising

While the emergence of AI as an integral part of marketing comes with many positives, this has also led to a significant growth in so-called “junk sites,” with the technology making it easier for fraudsters to make money through illegitimate titles.

Tags: AI

5 Brand Experience Fails (and How to Avoid Them)

Posted on January 8, 2024 by Augmenting Advertising

In experiential marketing, the ‘brand’ retains significant importance, possibly more than ever. But, our perception of what constitutes a brand is changing.

Tags: Marketing

It’s Time to Change How We Buy TV Ads

Posted on January 5, 2024 by Augmenting Advertising

The time has come for advertisers to shed the shackles of outdated metrics and embrace a future where every advertising dollar spent can be directly linked to tangible outcomes.

Tags: Streaming

A Brighter Future for Video Advertising Vs. Search

Posted on January 5, 2024 by Augmenting Advertising

2024 is a year where these innovations in video will deliver the initial seed of growth that could overtake search in the next 5 years. If your brand is looking to prepare for the future, you should be gathering insights and testing these new formats now.

Tags: Streaming

From Strategy to Sustainability: How to Build a Brand Activation That Works

Posted on January 4, 2024 by Augmenting Advertising

Plenty of brands are producing best-in-class activations that are strategically robust, authentic, bring fans together and serve a purpose.

Tags: Marketing

How AI Will Shape Global Business Expansion in 2024: Top 4 Trends to Watch

Posted on January 4, 2024 by Augmenting Advertising

It’s quickly becoming a strategic necessity to incorporate AI and LLMs into localization efforts to meet the dynamic demands of global markets and individual customer needs.

Tags: AI

Welcome to the Next Frontier in Data-Driven Marketing

Posted on January 3, 2024 by Augmenting Advertising

The world of marketing is radically different from the days when television, print ads and direct mail ruled the world. But one thing has not changed: The quest to maximize return on investment (ROI).

Tags: AI