Augmenting Advertising – Page 81 – Augmenting Advertising

What You Need to Know About Consumers in 2024

Posted on December 20, 2023 by Augmenting Advertising

Our recent research report, Connecting the Dots, highlights the key behaviours, preferences, and values that, as an advertiser, you need to know ahead of 2024.

Tags: Marketing

TV Unboxed: How to Unleash the True Potential of TV in 2024

Posted on December 19, 2023 by Augmenting Advertising

Reports of the death of linear TV have been grossly exaggerated but there is a reality to the numbers: according to Ofcom there were 2,490 TV programmes watched by 4m or more people in 2014 compared to only 1,184 in 2022.

Tags: Streaming

How Can Advertisers Effectively Use Current Technology to Tap Into Nostalgia

Posted on December 19, 2023 by Augmenting Advertising

If nostalgia makes sense for your audience, brand, and campaign, the final step is to be conscious of what wasn’t great about the era or moment you’re tapping into, as well as what was.

Tags: Media & Stories

The Spark: How Nyssa Is Changing the Conversation Around Women’s Health

Posted on December 18, 2023 by Augmenting Advertising

Learn more about Eden’s story and see how Nyssa is helping create solutions and conversation around women’s health.

Tags: Marketing

When More Becomes Less: Debunking the Advertising Wear-out Fallacy

Posted on December 18, 2023 by Augmenting Advertising

Efficiency is crucial in the current economic climate. With plummeting consumer confidence and rising inflation, aiming for higher levels of efficiency is on many businesses’ minds.

Tags: Marketing

It’s Time to Save the World: One Pixel at a Time

Posted on December 18, 2023 by Augmenting Advertising

Evolving from user-centricity to humanity-centricity in our design processes is imperative for a sustainable future.

Tags: Media & Stories

Elevating the Checkout Experience for Next-Gen Shoppers

Posted on December 15, 2023 by Augmenting Advertising

This panel discussion will uncover the keys to creating a checkout process that not only meets but anticipates the needs of today’s discerning consumers.

Tags: Retail

Marketers for Good: Why it Pays to Be Green

Posted on December 15, 2023 by Augmenting Advertising

Top talent is always crucial in driving business growth. Companies need the brightest and the best as part of a diverse and committed workforce.

Tags: Culture

Balancing Ad Load in the Era of Multi-Platform, Multi-Screen Viewers

Posted on December 15, 2023 by Augmenting Advertising

Premium video providers should continually test and refine ad load for all screens and forms of content. This unlocks a data-driven approach to ad load optimisation and enables providers to uphold premium video’s quality viewer experience for audiences.

Tags: Streaming

Retail’s Crystal Ball: 3 Trends Shaping Tomorrow’s Stores

Posted on December 14, 2023 by Augmenting Advertising

While consumers continue to seek cutting-edge technology across channels, prioritizing experiences exclusive to the physical realm gives retailers a significant advantage in drawing more customers to their brick-and-mortar establishments.

Tags: Retail