Augmenting Advertising – Page 83 – Augmenting Advertising

Purposeful Branding: Navigating the Fine Line Between Authenticity and Overreach

Posted on December 8, 2023 by Augmenting Advertising

Clearly, people can and will spot when brands overreach with their purpose campaigns and initiatives.

Tags: Culture

PlayersTV and Prisoner Wine Brands Uncorks Exciting New Original Series ‘Vino Talk’ Hosted by NBA Champion Deandre Jordan and Softball Star AJ Andrews

Posted on December 7, 2023 by Augmenting Advertising

PlayersTV has 50+ athlete owners and investors across the NFL, NBA, WNBA, and MLB including Chris Paul, Damian Lillard, Travis Kelce, Dwyane Wade, Carmelo Anthony, Vernon Davis, Kyrie Irving, AJ Andrews, Angel McCoughtry, Deandre Jordan, Natasha Cloud and many more

Tags: Streaming

5 Reasons Marketers Should Harness 3D Printing

Posted on December 7, 2023 by Augmenting Advertising

Given its sustainability and lower risk, 3D printing is an essential tool for brands and agencies looking to personalize and elevate the consumer experience.

Tags: Tech

The Brave New World of Measurement in the Era of First-Party Data

Posted on December 7, 2023 by Augmenting Advertising

The demise of the third-party cookie heralds a new era for marketing and how it measures its success.

Tags: Data

Unlock Your Success on TikTok: 5 Tips for 2024

Posted on December 6, 2023 by Augmenting Advertising

Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.

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Know Thyself: How Brands Can Lean More Into Authenticity in 2024

Posted on December 6, 2023 by Augmenting Advertising

Sit in the brand’s real strengths and maybe more importantly, weaknesses. Don’t just do a SWOT analysis, but have the hard conversations.

Tags: Marketing

The Marketing Momentum Behind EVs Needs New Strategies to Achieve Successful Outcomes

Posted on December 6, 2023 by Augmenting Advertising

While that’s a tectonic shift, not all is plain sailing. September is typically a banner month for new car sales in the UK, as the DVLA issues new number plates, but BEV sales to private buyers in September 2023 actually fell by 14% compared to September 2022.

Tags: Tech

New Sustainability Reporting Requirements Have the Power to Drive Meaningful Change in Advertising

Posted on December 5, 2023 by Augmenting Advertising

The adtech, advertising, and media industries have the power to meaningfully reduce their environmental footprint and massively influence brands and businesses to follow suit, so new requirements for companies to publicly report them have come at just the right time. By Joseph Worswick, VP of EMEA & Global Head of Sustainability at OpenX There’s no denying the…

Tags: Culture

Why AI Needs a Branding Exercise

Posted on December 5, 2023 by Augmenting Advertising

AI should function as a tool, not a replacement for individual thought, individual workers. Think of how the internet transformed the workplace, phasing out the inherent necessity for fax machines, printers, and more.

Tags: AI

Data-Driven Storytelling: Personalised Experiences in CRM and One-to-One Marketing

Posted on December 4, 2023 by Augmenting Advertising

Success ultimately comes back to understanding who your customers are. It comes back to combining the functional and emotional sides and working out which parts of the customer’s relationship with your brand actually matter to them.

Tags: Data