Augmenting Advertising – Page 84 – Augmenting Advertising

Data-Driven Storytelling: Personalised Experiences in CRM and One-to-One Marketing

Posted on December 4, 2023 by Augmenting Advertising

Success ultimately comes back to understanding who your customers are. It comes back to combining the functional and emotional sides and working out which parts of the customer’s relationship with your brand actually matter to them.

Tags: Data

Why It Is Important to Diversify Capital Sources for Ad Tech Companies Right Now

Posted on December 4, 2023 by Augmenting Advertising

Multiple funding sources reduce reliance on any one lender – specifically during a time of more intense risk. Making these moves now will help make the business more resilient in the near and long term and provide peace of mind, knowing there is easy access to a safety net.

Tags: Culture

From Start-Ups to Enterprise, The CMO Must Excel In 4 Key Areas

Posted on December 1, 2023 by Augmenting Advertising

The industry is moving fast, and in order to keep up you have to keep your skills sharp. You have to practice all 4 of these areas; Synergy, Manage, Think and Do. You have to stay crisp, or your tenure is likely to slide even more.

Tags: Marketing

Ready to Activate Identity-Powered Experiences? Start with Human-Centered Design

Posted on December 1, 2023 by Augmenting Advertising

Investing in identity-powered marketing is important – but it’s only part of the equation for creating great customer experiences.

Tags: Media & Stories

Industry Views from the AI Safety Summit

Posted on November 30, 2023 by Augmenting Advertising

As AI continues to dominate and concerns over safety ramp up, we spoke to four advertising and marketing experts on what’s next for AI – is it hindering or helping innovation and how it can be incorporated into advertising, marketing and business strategies in 2024?

Tags: AI

How Does the Advancements in AI Change Your Hiring Plan?

Posted on November 30, 2023 by Augmenting Advertising

As AI and other emerging technologies revolutionise the marketing landscape, businesses must adapt and evolve to stay ahead of the curve.

Tags: AI

A Data-Driven Look at This Year’s Holiday Spenders vs. Savers

Posted on November 30, 2023 by Augmenting Advertising

To win this holiday season with both Spenders and Savers, brands need to fuel their holiday campaigns with comprehensive and continuously updated data.

Tags: Data

Ask the Right Questions & Get Ahead of the Curve: 5 Research Strategies Marketers Need to Impact 2024 Sales

Posted on November 29, 2023 by Augmenting Advertising

With 80 percent of customers saying they are likely to switch brands after a single bad experience, identifying and delivering on customer expectations is more important than ever before.

Tags: Marketing

How AI Can Transform the Client-Agency Compensation Model

Posted on November 29, 2023 by Augmenting Advertising

While AI as a practical construct will be disruptive, the integration of it should be done with the least amount of disruption possible to create the best outcomes for clients and agencies.

Tags: AI

Meta’s 2023 B2B Summit: Our Take on the Highlights

Posted on November 28, 2023 by Augmenting Advertising

Meta had their annual B2B Summit this week and covered some of their new tools/capabilities for B2B advertisers on their platforms. Here are a few of the big highlights.

Tags: Tech