Augmenting Advertising – Page 86 – Augmenting Advertising

Are You Ready for TV Advertising’s Data Revolution?

Posted on November 21, 2023 by Augmenting Advertising

Nailing the right TV strategy can feel overwhelming. By leaning in and starting with one audience you can help shape TV advertising’s data revolution.

Tags: Streaming

How to Navigate the Future State of Digital Ad Measurement

Posted on November 20, 2023 by Augmenting Advertising

Advertisers need to embrace the reality that the digital ad landscape is evolving rapidly, and past methods may not be applicable.

Tags: Tech

In the Era of Ad-Blocking and On-Demand Content, How Can Marketers Ensure Their Ads Reach Their Target Audience on TV?

Posted on November 20, 2023 by Augmenting Advertising

As we celebrate World Television Day, the medium itself is at a crossroads, navigating a landscape in which viewers increasingly have the power to choose what, when, and how they consume content.

Tags: Streaming

Transformative Strategies in Influencer Marketing

Posted on November 17, 2023 by Augmenting Advertising

In today’s rapidly evolving influencer marketing landscape, the ability to stand out requires a blend of innovation, community engagement, psychological insight, and the timeless power of storytelling.

Tags: Media & Stories

Elon X Rishi. An Interesting, yet Disappointing Discussion on AI

Posted on November 16, 2023 by Augmenting Advertising

If you believe that AI cannot be stopped, and you buy into the Pandora’s box analogy, then you should really advocate for more AI.

Tags: AI

We Gave MFA Sites Their Power. Here’s What Happens When We Take It Away

Posted on November 15, 2023 by Augmenting Advertising

Advertisers will need to take a moment of bravery and recognize that they need to break from the past and shift what they measure and value. The result will be a better Internet and better business results.

Tags: Marketing

The Shifting Consumer Behaviours Set to Challenge Brands in 2024

Posted on November 15, 2023 by Augmenting Advertising

Brands that demonstrate how they’re keeping audiences rooted in what’s real – whatever that means to them – and supporting them from being overwhelmed amid an algorithmic apocalypse will resonate.

Tags: Marketing

Why Authenticity Is the New Advertising Currency: The Need for Influencer-First Ad Strategies

Posted on November 14, 2023 by Augmenting Advertising

An influencer-first ad strategy isn’t just a shift in marketing tactics; it’s a shift back to good, old-fashioned storytelling and relationship-building.

Tags: Media & Stories

To Get the Best from Your Clean Room, Know What to Ask of It

Posted on November 14, 2023 by Augmenting Advertising

Ultimately, it’ll be up to marketers and brand leaders to determine what to look for in a clean room, and when the right time is to implement one.

Tags: Data

Athlete Fan-Owned TV Network PlayersTV Lands Distribution With Prime Video and Amazon Freevee

Posted on November 13, 2023 by Augmenting Advertising

PlayersTV and Prisoner Wine Brands Uncorks Exciting New Original Series ‘Vino Talk’ Hosted by NBA Champion Deandre Jordan and Softball Star AJ Andrews

Tags: Streaming