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We can solve the challenges of campaign quality, data breaches and violations of privacy through rigorous processes and certification. Yes, it’s expensive, but it’s worth the protection against the risk of a billion-dollar problem that can affect tens of millions of people worldwide.
By Kristal Walton, SVP, CPG & Retail Industry If you work in marketing, especially tactical planning, you know that budgets have become stretched thinner than ever. Omnichannel or multitouch planning has become the key watchword for CMOs looking to make their dollars go the extra mile, maximizing impact by hitting on multiple consumer touchpoints. In…
Savvy audiences know meaningless puff content when they see it, and more than ever, are demanding authenticity.
Guided by Agencias Argentinas, this project aims to create a hub of Argentine talent, enabling firms to provide marketing, content, and advertising services to other markets in a unified and collective approach. The objective is to stimulate the communication industry and achieve a 5x growth in the coming decade.
Mental health and well-being are truly the next frontier in the ever-present battle for great talent, reclaiming the relevancy of advertising agencies as sought-after workplaces once again –– and an important new way for agencies to create more welcoming and inclusive cultures.
Once marketers and advertisers understand their audience’s activities across various digital domains, including things like social media, streaming, gaming and shopping apps (and TikTok of course!), they can use this intelligence to capture waning attention in the most effective way possible.