Augmenting Advertising – Page 88 – Augmenting Advertising

Blockchain, Brands and Advertising: It’s All Still to Play For

Posted on November 6, 2023 by Augmenting Advertising

To make the most of this as yet unrealized opportunity, brands and advertisers will need to navigate the thorny issue of privacy by adding genuine value for their audiences.

Tags: Tech

Know Your Enemy: Insight and Insolence Hold the Key for Challengers

Posted on November 2, 2023 by Augmenting Advertising

Knowing your enemy is one thing, having the courage to fight them is very definitely another. Courage manifests in different ways.

Tags: Marketing

Achieving Customer-Centricity in 2023: The CMO’s To-Do List

Posted on November 2, 2023 by Augmenting Advertising

Becoming customer-centric and data-driven requires dedication, but the long-term rewards for your business are significant. Embracing a coherent, first-party data plan will help you to truly understand and serve your customers better.

Tags: Marketing

How Brands Are Navigating Media Fragmentation With a Return to Marketing Mix Modeling

Posted on November 1, 2023 by Augmenting Advertising

Leveraging MMM can help marketers understand “hybrid” shopper journeys and the synergies between retail media and other channels, which has the potential to drive efficiency and unlock incremental ROI.

Tags: Marketing

Unlocking Empathy: AI’s Role in Improving Communication Skills and Preventing Burnout

Posted on November 1, 2023 by Augmenting Advertising

Using AI, we can quickly grow our communication and empathy muscles to build connections and strengthen culture.

Tags: AI

AW360 Q&A with Stephanie Blake, CEO, Skylight

Posted on October 31, 2023 by Augmenting Advertising

Advertising Week New York delegates already know how special the PENN DISTRICT venue is as it played host to the biggest Advertising Week event ever. We sat down with Stephanie Blake, CEO of Skylight, the company behind the PENN DISTRICT.

Tags: Culture

Decoding Advertising Week New York 2023: The Top 4 Advertiser Takeaways

Posted on October 31, 2023 by Augmenting Advertising

But what were the major discussions? Which topics will likely shape the industry in 2024? Here are my four key takeaways from the most important topics discussed at the event.

Tags: Culture Marketing

BOOH! Don’t Be Afraid of Making Out-of-Home Part of Your Performance Marketing Strategy

Posted on October 31, 2023 by Augmenting Advertising

In the evolving marketing landscape, OOH is a channel that is often overlooked and misunderstood. It is an iconic means to build brand awareness, but marketers should not be scared of adding OOH to their performance marketing strategies as well.

Tags: Marketing