Augmenting Advertising – Page 89 – Augmenting Advertising

It’s All About Content: ReachTV & Advertising Week All-In on Original Content at AWNewYork

Posted on October 30, 2023 by Augmenting Advertising

A Q&A with Lynwood Bibbens, CEO of ReachTV

Tags: Streaming

3 Ways to Drive Customer Loyalty & Revenue with Post-Purchase Engagement for E-Commerce Brands in 2024

Posted on October 30, 2023 by Augmenting Advertising

The rapid growth of the e-commerce sector offers both opportunities and challenges for brands and platforms.

Tags: Retail

Direct Mail Isn’t Dead: Why It Should Be Part of Your Omnichannel Marketing Strategy

Posted on October 30, 2023 by Augmenting Advertising

By Megan Allinson, Integrated Marketing Director at BKM Marketing While the age of digital media is advancing, there are still those who prefer tangible books over Kindles, film photography over digital, and manual cars over electric. Sometimes, the traditional ways of doing things stick around for a reason despite the rise of digital options that…

Tags: Media & Stories

The Me Factor: How AI Is Driving a New Era of Mass Personalisation in Retail

Posted on October 27, 2023 by Augmenting Advertising

The days of mass-produced retail experiences that rely on consumers to do the hard work, such as combing through a brand’s inventory, are at an end.

Tags: AI

How Brands Can Be a Platform for Black Voices During Black History Month

Posted on October 26, 2023 by Augmenting Advertising

We have spoken to industry experts about how brands can advertise authentically during Black History Month and how they can carry these principles of diversity and inclusion into their hiring practices, branding strategies and storytelling throughout the year.

Tags: Culture

How Concession–Instead of Cooperation–is Hurting Video Advertising

Posted on October 26, 2023 by Augmenting Advertising

Consumers would prefer to browse social feeds, swipe through reels, or watch videos without interruption. Downtime is precious, and watching ads isn’t as entertaining as those other activities!

Tags: Marketing

To Get the Best from Your Clean Room, Know What to Ask of It

Posted on October 26, 2023 by Augmenting Advertising

Clean rooms, in summary, represent another tool in the marketers tool box, and are only as useful as the data that goes into them.

Tags: Data

Digital Advertising Is Set to Enter a New Era – and Brands Need to Be Ready

Posted on October 25, 2023 by Augmenting Advertising

There’s still time for marketers to embrace a new privacy-first paradigm whose scalability matches the ID-based practices the industry has relied on thus far. However, the clock is ticking.

Tags: Data Tech

CTV, OTT, SVOD, FAST – it’s all just ‘Telly to viewers

Posted on October 25, 2023 by Augmenting Advertising

It’s time for the TV ad industry to scrap the confusing acronyms and start thinking like those outside of the industry.

Tags: Streaming

The Dawn of AI: Understanding the Risks and Opportunities for Marketers

Posted on October 24, 2023 by Augmenting Advertising

While challenges are a part of any type of marketing trends or technological advancements – AI also comes with increased levels of risk for marketers.

Tags: AI