Augmenting Advertising – Page 91 – Augmenting Advertising

Thanks for Nothing: Prepare for Your Greenwashed False Advertising Claim Now

Posted on October 13, 2023 by Augmenting Advertising

As more companies offer green products, the uptick in false advertising lawsuits will continue through 2024 and beyond.

Tags: Culture

Filling the Creative Data Gap to Counter Rising CPMs

Posted on October 13, 2023 by Augmenting Advertising

Data is a fundamental requirement for advertising to continue succeeding as much as it is growing.

Tags: Data

New Study Shows U.S. Companies Slow to Implement AI in the Workplace, Despite Over Half of Employees Expressing Desire for an AI Policy

Posted on October 12, 2023 by Augmenting Advertising

Research commissioned by Advertising Week and conducted via Cint reveals 55% of workers think their organization should have an AI policy, while only 19% have one already in place, and only 21% of organizations are encouraging the use of AI

Tags: AI

Contextual Audiences Represent a Path Forward for the Industry

Posted on October 12, 2023 by Augmenting Advertising

As technology continues to advance and the digital ecosystem evolves, embracing contextual audience targeting will be crucial for brands to thrive in a privacy-first environment.

Tags: Tech

Email Marketing is Evolving – Top 3 Best Practices to Meet Consumers’ Needs

Posted on October 12, 2023 by Augmenting Advertising

By knowing more about the consumer, email marketers are able to segment them into various groups that have similar traits and characteristics, which really allows personalization to take off and enables brands to target emails more accurately.

Tags: SMB

How Creator Marketing Can Add Fuel to the Social Commerce Fire

Posted on October 11, 2023 by Augmenting Advertising

Creators are playing the role of virtual sales-floor associates, not only promoting products, but reviewing and testing them, and letting customers know about discounts through entertaining, relatable content that viewers engage with and share, further extending reach.

Tags: Media & Stories

Navigating the Mom Market: Building Trust and Making Data-Driven Connections

Posted on October 11, 2023 by Augmenting Advertising

Becoming a parent marks a monumental shift in a woman’s life. Stepping into motherhood is not just about new experiences and responsibilities, it’s also the onset of a transformative consumer journey.

Tags: Culture

How TV Advertisers Can Stay Visible by Following the Audience

Posted on October 11, 2023 by Augmenting Advertising

Brands have an opportunity to do more than just be at the mercy of the events of the day.

Tags: Streaming

Sustainability and Society: The State of the Nation

Posted on October 10, 2023 by Augmenting Advertising

Creative is most effective when audiences see themselves reflected in it, so being cognizant of these key concerns when planning creative will drive impact by building relevance.

Tags: Culture

The Human Factor: Navigating the Limitations of AI in Marketing

Posted on October 10, 2023 by Augmenting Advertising

While AI has revolutionized the world of paid marketing, offering unparalleled speed and efficiency in automating and optimizing advertising campaigns, it isn’t in a position to usurp us humans just yet.

Tags: AI