Augmenting Advertising – Page 92 – Augmenting Advertising

How Thought Leaders Can Stand Out in the Age of AI

Posted on October 9, 2023 by Augmenting Advertising

Business professionals dedicate years — often decades — of their lives to becoming thought leaders. Why on earth are so many willing to throw away their credibility by allowing generative AI software to write content for them?

Tags: AI

The Death of Freemium (Sponsored by Advertising)

Posted on October 9, 2023 by Augmenting Advertising

It’s not the first time the ad industry has been under pressure though and disruption is often necessary to drive evolution. It remains to be seen what the next few years for ad-based freemium hold but one thing’s for certain, it won’t look the same as it does today.

Tags: Marketing

How to Tune up LTV in Q4 – and Get a Jump on 2024

Posted on October 6, 2023 by Augmenting Advertising

How to position yourself to reference it this Q4, how it should inform your Q4 offerings, and insights you can take from Q4 and turn them into 2024 advantages.

Tags: Retail

The Renaissance of Data Engagement: From Manual Endeavors to AI-led Orchestration

Posted on October 6, 2023 by Augmenting Advertising

While the road ahead may be long, AI Orchestration holds the potential to unlock the true value of data, making it a transformative force in the business world.

Tags: Data

Help Wanted: 4 Ways the Ad Industry Can Attract Top Talent

Posted on October 5, 2023 by Augmenting Advertising

Here are four ways the ad industry can recapture and sustain its sizzle as a destination for the best and brightest

Tags: Culture

Unlocking the Potential of Diverse Creators

Posted on October 4, 2023 by Augmenting Advertising

Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.

Tags:

Are You Customer-Obsessed? Here’s Why You Should Be

Posted on October 4, 2023 by Augmenting Advertising

From retail to tech, customer obsession is a foundational mantra that helps businesses excel. Let’s explore why this is the case and how customer obsession can benefit your business.

Tags: Data Retail

How Marketers Can Mitigate Privacy Risk as Data Collaboration Takes Hold

Posted on October 4, 2023 by Augmenting Advertising

As data collaboration becomes increasingly pivotal for business success, companies must stay aware of the nuances necessary to keep private data useful and useful data private.

Tags: Data

What Industry Leaders Thought of DMEXCO 2023: The Talks, Tech, and Trends

Posted on October 3, 2023 by Augmenting Advertising

Advertising Week gathered insights from the advertising, media, and technology experts who attended.

Tags: Culture

Why Healthcare in Sport Should Be a Key Focus for Brands

Posted on October 3, 2023 by Augmenting Advertising

With the eyes of the world finally turning to these issues, and many rights holders and organisations still slow to act, now is the perfect window for brands to step forward and seize the moment.

Tags: Culture Entertainment