Creativity is fueled by the human spirit, emotion and experience. While AI can bring scale and efficiency to our creative endeavors, real connections are based on the human that guides them.
Tags: AI
Augmenting Advertising
The Perfect Union: The Marriage of Creativity and Functionality
By harnessing the power of creative design, storytelling and innovation, coupled with seamless functionality, businesses can deliver exceptional user experiences that drive conversions, foster brand loyalty, and ultimately lead to long-term success.
Tags: Media & Stories
MGID’s Ryan Stewart on Publisher Challenges, Ad Tech Innovation, and Why CPMs Only Tell Half the Story
We caught up with Ryan Stewart, Head of Publisher Acquisition at MGID, to find out about his role, and his approach to facing these challenges head on.
Why Some Retailers Win with Commerce Media While Others Lose
The Best Way to Level up Your Social Media? Proactive Engagement
Changemakers: Building Relationships With Podcast Advertising
As audiences have grown more fragmented across channels, brands are looking for more efficient and effective ways to connect and engage with them.