Augmenting Advertising – Page 96 – Augmenting Advertising

Building the Future We Want in Culture and Technology

Posted on September 18, 2023 by Augmenting Advertising

Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.

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The Power of Brand Building for SMBs

Posted on September 18, 2023 by Augmenting Advertising

If you’re looking to generate further virtual buzz outside your shop window, Amazon Ads solutions, such as Sponsored Products and Sponsored Brands, can help.

Tags: SMB

Why Branding Holiday Readiness Goes Beyond Prime Day Sales: 3 Factors to Enhance CX Through Christmas Morning

Posted on September 18, 2023 by Augmenting Advertising

Retailers can’t ignore three critical trends as they elevate customer experiences and optimize their offerings to support surging customer demand heading into this year’s high-stakes holiday shopping season.

Tags: Retail

5 Top Strategies for Maximizing Marketing ROI

Posted on September 18, 2023 by Augmenting Advertising

The big landscape theme for marketers today is the accelerating rate of change in all aspects of reaching customers. Media, customer touchpoints, distribution channels, and the appropriate and effective messaging about your brand are all in a constant state of flux.

Tags: Marketing

3 Key Trends Shaping the Advertising Industry

Posted on September 15, 2023 by Augmenting Advertising

Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.

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As the Open Marketplace Fails, Advertisers Are Turning to Publishers to Reach Audiences

Posted on September 15, 2023 by Augmenting Advertising

Advertisers know where their spend is going and who they’re reaching, publishers can grow their revenues, and users get to see only the most relevant ads. It’s a win-win-win.

Tags: Marketing

Reaching the Future Consumer: 3 Ways AI Can Solve the Privacy Problem

Posted on September 15, 2023 by Augmenting Advertising

It’s important for marketers to understand that a future devoid of identity is upon us.

Tags: AI

AWAPAC 2023 Trends Report

Posted on September 14, 2023 by Augmenting Advertising

Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.

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Leveling Up Your Holiday Strategy: Gaming’s Role in Reaching and Engaging Audiences

Posted on September 14, 2023 by Augmenting Advertising

If you’re looking for a way to get your brand in front of receptive audiences this holiday season, gaming should be a part of your strategy.

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AI Stats and Trends for Small Business Marketing

Posted on September 14, 2023 by Augmenting Advertising

AI is here to stay. The small businesses who are currently using tools powered by AI overwhelmingly agree that it is making their businesses more successful.

Tags: SMB