Augmenting Advertising – Page 99 – Augmenting Advertising

Breaking Through in a Consumer-Driven, Omnichannel World

Posted on August 30, 2023 by Augmenting Advertising

Success in the new media and advertising reality is going to require brands to break things—patterns, siloes and, overall, conventional thinking.

Tags: Media & Stories

How Milk-Bone Drove Brand Interest With Alexa Interactive Audio Ads

Posted on August 29, 2023 by Augmenting Advertising

In collaboration with Amazon Ads, Milk-Bone developed a distinctive, delightful campaign in 2022 that leveraged the power of Alexa for interactive audio ads and brand experiences.

Tags: Marketing

Maximizing Your Marketing to Draw, Capture and Activate Attention

Posted on August 29, 2023 by Augmenting Advertising

With so much saturation, consumers easily become blind to advertising and it’s harder for the brand’s message to have any meaningful impact.

Tags: Data

Pod Digital

Posted on August 28, 2023 by Augmenting Advertising

Group Black profile of Pod Digital

Tags: Culture

Audiomob

Posted on August 28, 2023 by Augmenting Advertising

Group Black profile of Audiomob

Tags: Culture

Cxmmunity

Posted on August 28, 2023 by Augmenting Advertising

Group Black profile of Cxmmunity

Tags: Culture

Reach TV

Posted on August 28, 2023 by Augmenting Advertising

Group Black profile of Reach TV

Tags: Culture

Black Women Talk Tech

Posted on August 28, 2023 by Augmenting Advertising

Group Black profiles Black Women Talk Tech

Tags: Culture

Group Black: Culture in Cannes

Posted on August 28, 2023 by Augmenting Advertising

It is no secret that traditionally, the Cannes Lions Festival of Creativity has exhibited a lack of diversity. So, in 2022, Group Black set out on a mission to change that. And 2023, they returned to the festival on a mission to bring even more inclusivity to the beach than ever before.

Tags: Culture

Get On Board with GA4 Now: Marketers Must Act Swiftly to Uncover Data Insights for Informed Decisions

Posted on August 28, 2023 by Augmenting Advertising

With an overhauled meaning of the language, what the data marketers are expecting to see will be vastly different. This is one of the major sticking points for those transitioning to GA4.

Tags: Data