Augmenting Advertising

Cannes Lions 2023 touched on many trends (­from the rise of AI to bringing back humour in advertising) but also prioritised timeless themes, like building a brand with purpose. Amazon Ads led the charge on “creative change” with announcements and sessions ranging from media sustainability to mental health awareness campaigns. Amazon Ads joins Ad Net…

Invest time and resources in developing your brand, and it will pay off in the form of increased customer loyalty and long-term business growth.

After another apprehensive quarter for the advertising industry, IPA Bellwether findings show resilient growth, including modest net Q2 budget uplift of 6.4% and revised forecasts that ad spend will only fall by 0.6% this year.

Advertising week recently sat down with Bethenny about the balance of running a business and meeting political norms in today’s day and age.