Augmenting Advertising – Page 12 – Your Essential Companion to the Fastest Moving Industry in the World

Contextual Understanding Needs to be Cross-Channel

Posted on April 29, 2025 by Augmenting Advertising

As AI-powered contextual advertising continues to evolve, one key question remains: Are your partners embedding their full adtech universe, or just scratching the surface?

Tags: Streaming

Swimming Downstream: Why Disruption Isn’t for Everyone

Posted on April 29, 2025 by Augmenting Advertising

For many brands, the real challenge is balancing the desire to disrupt with the need to be relevant. Disruption for its own sake rarely leads to long-term success.

Tags: Marketing

Leading with Principles in a Complex World – How Agencies Can Stand by Sustainability and DEI

Posted on April 28, 2025 by Augmenting Advertising

In a time when many are retreating, choose to stand firm, not because you have to, but because it makes you better. And for any business navigating these choices, my advice is simple: find what you truly believe in and build from there.

Tags: Culture

How Creative Brand Partnerships Are Transforming Airport and Airline Marketing

Posted on April 28, 2025 by Augmenting Advertising

As the industry continues to innovate, one thing is clear: The golden age of travel isn’t behind us—it’s being reinvented, one luxury partnership at a time.

Tags: Travel

No One Gets Fired for Buying Social—But Are They Wasting Their Budget?

Posted on April 25, 2025 by Augmenting Advertising

To effectively reach social-light consumers, brands need to take a data-driven approach to refine their media strategies.

Tags: Data

The King Slayers: How TikTok and Instagram Are Dethroning Google Search

Posted on April 25, 2025 by Augmenting Advertising

Google might still be the king for now. But TikTok and Instagram are coming for it among users desperate for answers.

Tags: Culture

Demographics Are Dead: The Secret Weapon Marketers Aren’t Using Enough

Posted on April 25, 2025 by Augmenting Advertising

The wave of innovation currently reshaping emotional response measurement replaces such crude techniques with highly sophisticated technologies and processes that enable emotion to enrich demographic data and provide a fuller understanding of how people react to creative output.

Tags: Data

No More Dirty Data: How to Avoid Marketing Horror Stories

Posted on April 24, 2025 by Augmenting Advertising

As AI continues to evolve, the importance of clean, ethical, and well-managed data will only grow. The time to act is now—because if your data is dirty, your strategy is already broken.

Tags: Data

MGID’s Nickolas Rekeda on Leading a Team in Wartime, Adapting to Market Shocks, and Seizing the AI Opportunity

Posted on April 24, 2025 by Augmenting Advertising

We recently caught up with Nickolas Rekeda, CMO of global native advertising platform MGID, who joined us from his home in Kyiv for a humbling discussion on the pressures of working when every day might be your last.

Tags: AI

The Best Agencies Don’t Win Pitches, They Win Trust

Posted on April 24, 2025 by Augmenting Advertising

The best agencies aren’t just winning pitches. They’re building trust. They’re engaging clients long before a formal process begins, proving their value beyond the work.

Tags: Marketing