Is your video ad partner providing comprehensive campaign logs? Trade Desk and Google don’t do this, which amazes me. Why don’t buyers demand full transparency in real-time?
Tags: Marketing
Why FAST Deserves a Spot in Your Streaming Strategy
How Brands Can Prevail in the Search for Omnichannel Success
ReachTV Taps Nielsen for Ad Measurement Of Live Sports + Original Content in Airports
Case Study: Kroger Precision Marketing – Proving the Power of Retail Media at Scale
This case study explores how KPM has redefined media effectiveness for CPG advertisers and why it continues to be one of the most influential players in the retail media landscape.
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The New Math of Content: Why Stories Are the Smartest Spend in Marketing Today
Content isn’t a soft asset anymore. It’s the most capital-efficient way to build relationships, drive acquisition, and reduce long-term marketing costs—if it’s built the right way.
Tags: Media & Stories
The Era of Curation: Key Insights for LATAM Marketers in 2025
As the industry continues to navigate challenges like privacy regulations, identity shifts, and brand safety concerns, curation offers a path to greater ROI. Done right, it transforms ad buying from a fragmented process into a seamless, results-oriented strategy, ensuring that every dollar spent delivers maximum impact.
Tags: Data
Empowering Indigenous Communities Through Culturally Responsive Branding
Marketing with AI 101: What It Is, How It’s Used, and Why It Matters
Artificial Intelligence is no longer the future of marketing—it’s the now. From boosting productivity and precision to enabling smarter, more human-centered experiences, AI is revolutionizing how brands operate.
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Retail Media 101: What It Is, How It Works, and Why It Matters
What exactly is retail media? How do these networks function? And why are brands investing so heavily in them?
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