Augmenting Advertising – Page 180 – Your Essential Companion to the Fastest Moving Industry in the World

How to Adapt in a Fast-Changing Multichannel Marketing World

Posted on May 9, 2022 by Augmenting Advertising

A Q&A With Claritas Senior Vice President Quinn Jalli

Tags: Data

New 2022 Trends Show Priorities and Challenges Shaping Product Marketing and GTM Strategies

Posted on May 9, 2022 by Augmenting Advertising

Trends identified show sales enablement as top priority while staffing issues and too many demands are key challenges; nearly 90% will use external expertise to execute B2B product marketing initiatives in 2022

Tags: Marketing

Stepping Into the Metaverse: How Brands Can Create New Experiences & Build Loyal Communities

Posted on May 9, 2022 by Augmenting Advertising

While it may sound like some distant, fantastic future, the metaverse already here in a big way.

Tags: Tech

The Secret To How Global Brands Maximize Sales Via NFTs

Posted on May 6, 2022 by Augmenting Advertising

By Cory Hymel, Director of Blockchain, Gigster Most people are still confused about NFTs, or non-fungible tokens and what they are about. We have yet to see mass adoption but over the past year, NFTs exploded as trades ballooned by 21,000% to $17.6 billion in 2021 versus 2020’s $82 million. Big companies, brands and artists around…

Tags: Tech

A Note to Marketers Everywhere. Let’s Talk About Who Is Actually Doing the Work and Amplify Their Voices Appropriately

Posted on May 6, 2022 by Augmenting Advertising

Far too often, a Black creative or strategist will share an idea or concept that gets remixed or watered down by their counterparts or superiors, losing all the special vision it once had.

Tags: Culture

How Being a Mother to Two Young Toddlers Helped Elevate My Career

Posted on May 5, 2022 by Augmenting Advertising

If you want a job done best, hire anyone who cares deeply for something beyond their day-to-day profession. Try hiring a mom.

Tags: Culture

It’s Good to Talk. But Consumers Want Meaningful Conversations with Brands

Posted on May 5, 2022 by Augmenting Advertising

Brands need to meet the growing expectations of consumers to keep them engaged.

Tags: Marketing

Video Solutions for Marketers

Posted on May 4, 2022 by Augmenting Advertising

To connect with consumers in a meaningful way, marketers must ensure their branded message is presented in fully on-screen formats to attract attention and solicit engagement.

Tags: Data

How Can Your Digital Advertising Succeed Without Cookies?

Posted on May 4, 2022 by Augmenting Advertising

One thing is certain: personalized advertising already provides limited knowledge of users’ interests and will soon disappear. Contextual and semantic targeting alone won’t be enough to thoroughly understand online users.

Tags: Data

An Introduction to Web3 for Marketers: Objects: Chains, Tokens, Wallets, and Worlds

Posted on May 4, 2022 by Augmenting Advertising

To prepare for this digital future, marketers need to understand these new concepts and environments so they can both efficiently and effectively reach and engage consumers.

Tags: Tech