Augmenting Advertising

For the creative industry (and advertising in particular) to better reflect society, real work must happen.

The rise of staunch individualism combined with a newfound power and freedom to say “no” means brands and businesses need to pay close attention to the wants, needs and desires of women or risk being shut out of life in the new normal.

Sports media 2.0 is very much a living and breathing concept that will continue to converge and evolve.

Choosing your genres, using the right technology, and working with trusted partners can open exciting doors into a world where an audience is engaged, receptive and open.

Conversation is a superpower. But what if we can make it even better?