Created by the brand strategy experts at Twitter Next, #RealTalk provides a new, data-informed look at what it takes to achieve brand distinction on Twitter (and beyond)
Tags: Culture
No Time To Die – A Case Study in Rental vs. Cinema Viewing
Wilderness, the global social agency, was tasked with helping Metro Goldwyn Mayer (MGM) attract a European wide audience to rent the new Bond movie to watch at home, rather than going to the cinema.
Tags: Media & Stories
How Loyalty Will Survive in the Metaverse
Advertising’s Secret Weapon? It’s the Brand Mascot
If a brand must question whether they should have a mascot, they may already know the answer.
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Final Year of the Cookie – Don’t Wait for Google
Retail Can Not Only Survive, It Can Thrive
The Role of Digitalisation and the Age of Hyper-Personalisation in Attracting Brick-and-Mortar Consumers By Alia Gogi, President Asia, Sephora From Beijing to Bangkok, the combination of a growing middle class — and a young population that is increasingly aspirational in its consumer choices — has resulted in the Asia Pacific region driving the global retail…
Tags: Culture
A Metaverse-Driven Transformation Is Coming to Retail
Five Questions that Will Help You Choose the Right Marketing Measurement Partner
Why Video-Level Data Is an Immediate Panacea for Privacy and Brand Safety Concerns
Creativity Is in Crisis: Why Marketers Should Care and How They Can Make a Difference
We don’t need to allow curse-like fears to hinder the dreamers of our industry. Marketers are all creative people, so let’s act like we truly care about creativity.