Augmenting Advertising – Page 2 – Your Essential Companion to the Fastest Moving Industry in the World

How CeraVe Made a Style Icon Out of Sarah V, Their Goat Mascot

Posted on July 1, 2025July 7, 2025 by Augmenting Advertising

The internet first met Sarah V on May 22, 2025, through skincare brand CeraVe’s social media accounts on Instagram and TikTok.

Tags: PopIcon

Latino US Day at Cannes 2025 Draws Full House with Powerful Insights, Community, and Celebration

Posted on July 1, 2025July 7, 2025 by Augmenting Advertising

Latino US Day has cemented its role as one of the most meaningful and strategic moments within the Cannes Lions Festival — celebrating the power, presence, and progress of Latino talent across the creative and marketing industries.

Tags: Culture

The AI Takeover: How Manus AI & DeepSeek Are Rewriting the Rules of Marketing

Posted on July 1, 2025July 7, 2025 by Augmenting Advertising

The future of marketing leadership will depend on professionals who can assess AI output critically, flag hallucinations, and blend automation with human insight and judgment.

Tags: AI

Your Product Was Just Discovered. But Not Where You Think

Posted on July 1, 2025July 7, 2025 by Augmenting Advertising

The integration of shopping into discovery-driven environments is making the path to purchase more intuitive, entertaining, and, ultimately, more effective.

Tags: Retail

How to Attract (Not Chase) the Customers Who Actually Convert

Posted on June 30, 2025July 7, 2025 by Augmenting Advertising

Are you attracting customers or just collecting contacts? By Danny Shepherd, CEO of Intero Digital Let’s call out the elephant in the martech stack: We’ve become hoarders. Not of knick-knacks or Beanie Babies (though, respect), but of leads. Namely, the wrong ones. Dun & Bradstreet says that lead contact data’s accuracy erodes by 2.5% each…

Tags: Data

If You Walk Away From the LGBTQ+ Community, You’re Handing Your Competitors the Future

Posted on June 30, 2025July 7, 2025 by Augmenting Advertising

Brands that lead with clarity and courage will win the next decade. Not because it’s trendy. Because it’s true.

Tags: Brands + Marketers

Outcomes, AI, and CTV: The Real Signals From Cannes 2025

Posted on June 30, 2025July 7, 2025 by Augmenting Advertising

The sentiment at Cannes was one of grounded optimism. There’s growing alignment around the need for outcomes, better measurement, and AI integration.

Tags: Brands + Marketers

BBC’s New Women’s Euros Spot Is a Rally Cry for a New Era in Sport

Posted on June 25, 2025July 7, 2025 by Augmenting Advertising

The BBC just dropped its campaign for the UEFA Women’s Euros 2025, and it’s not just a promo — it’s a pulse-check on the future of football.

Tags: Sports + Entertainment

AI Will Give Us Better Health & Healthcare

Posted on June 25, 2025July 7, 2025 by Augmenting Advertising

Is technology going to help us all to be healthier and, especially, more caring, as we deploy advancements like GenAI and AI agents?

Tags: AI

AI or Accountability? The Real Story Behind 2025’s Layoffs Is Bigger Than a Buzzword

Posted on June 25, 2025July 7, 2025 by Augmenting Advertising

We are heading toward a future where a headless martech ecosystem, built on four to six interconnected platforms and orchestrated by AI agents, could run multi-billion-dollar campaigns with just two or three operators.

Tags: AI