Augmenting Advertising – Page 201 – Your Essential Companion to the Fastest Moving Industry in the World

Keeping Up Appearances: Why the Beauty Industry Can No Longer Ignore Inclusion

Posted on December 16, 2021 by Augmenting Advertising

People don’t necessarily look at beauty products in the same way they used to, granting new opportunities for brands and doing away with pre-COVID challenges.

Tags: Culture

What 2022 Has In Store for Programmatic

Posted on December 16, 2021 by Augmenting Advertising

Will 2022 slow down and give everyone a chance to recalibrate? Most likely not. Here’s what we can expect.

Tags: Tech

So, the Internet Turned Your Brand Into a Meme – Now What?

Posted on December 15, 2021 by Augmenting Advertising

If a meme highlights a negative brand perception, work to change that perception and turn awareness into advocacy through an integrated communications campaign.

Tags: Culture

How Direct-To-Consumer Brands are Leading the Way for TV

Posted on December 15, 2021 by Augmenting Advertising

DTC brands are leading the way, showing how to reach audiences with relevant ads, while using data-driven insights to prove performance.

Tags: Data

The Secret Weapon of Retail Media: Why Creative Matters More Than Ever

Posted on December 14, 2021 by Augmenting Advertising

In a period of such comprehensive change, it can be difficult to assess the impact of a single trend. However, one overarching shift can help to explain many of the other changes taking place in retail and commerce: the convergence of media and retail.

Tags: Marketing

Why The U.S. Urgently Needs Media Compliance Auditing

Posted on December 13, 2021 by Augmenting Advertising

Navigating the media world has become increasingly difficult for advertisers as there continues to be an ever-growing number of agency, or agency-related parties and external supplier influences involved in the delivery of campaigns.

Tags: Data

A Sustainable Future: Designing Greener Experiences and Using Technology to Reduce Our Footprint

Posted on December 13, 2021 by Augmenting Advertising

Just as the cause of climate change is multifaceted, the ways in which we can design greener digital products is not a singular silver bullet solution either.

Tags: Tech

CTV 2022: Attribution, Fragmentation, Clean Rooms and More

Posted on December 13, 2021 by Augmenting Advertising

By getting in on the ground, advertisers can build strong relationships with publishers and other players while helping to build the foundation that many others will soon discover.

Tags: Media & Stories Streaming Tech

Microsoft, Xandr, Bayer Healthcare and LiveRamp: Preparing for the Cookieless Future Before It’s Too Late

Posted on December 10, 2021 by Augmenting Advertising

The takeaways are clear: the sooner solutions like LiveRamp’s Authenticated Traffic Solution are implemented, the more time there will be to test and iterate, providing consumers with the value experience they expect.

Tags: Data

TikTok – it’s Christmas O’Clock!

Posted on December 10, 2021 by Augmenting Advertising

Campaigns in the omnichannel environment might be better thought of, not as branches on a tree, but as snowflakes: a vast range of unique moments with shared characteristics.

Tags: Data